Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Future

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Many people are wondering who will win the advertising war between TV and social media. It seems like TV is as popular as ever and yet so many people have their eyes glued to their Facebook, Twitter or Instagram accounts? So who will win? Which has more impact on sales and customer engagement ? Where should you […]

Many people are wondering who will win the advertising war between TV and social media. It seems like TV is as popular as ever and yet so many people have their eyes glued to their Facebook, Twitter or Instagram accounts? So who will win? Which has more impact on sales and customer engagement ? Where should you …

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#GivingTuesday is more than just a day for individuals to give thanks and ask others to do the same. It’s a time for companies to step up and really put their shoulders behind their core values and the communities on which their own well-being depends. In a world of media-savvy and hyper-connected consumers, brands that …

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Since 2011 much has been written about the role of social media in the rise of citizen activism around the globe especially during the Arab Spring revolutions that swept through the Arab States and tragically continues today in Syria. Domestic activism followed shortly after starting in the United States with the #occupywallstreet movement that spread …

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The re-election of President Obama was historic on many levels including the release of his record-setting acceptance tweet, ‘Four more years,’ accompanied by a photo of him hugging, First Lady Michelle Obama. While much of the press has focused their attention on the sheer volume of Twitter retweets and Facebook Likes, this image contains a …

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