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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Future

October 30, 2012 by Simon Mainwaring

Brazil is fast becoming one of the world’s leaders in sustainability and socially responsible business. From November 6-8 – 2012 I’m heading Florianopolis in Brazil to keynote the Social Good Brazil – The Seminar, that unites thought leaders, business leaders and technology leaders around new ideas and actions for positive social change.  As an Australian I […]

Brazil is fast becoming one of the world’s leaders in sustainability and socially responsible business. From November 6-8 – 2012 I’m heading Florianopolis in Brazil to keynote the Social Good Brazil – The Seminar, that unites thought leaders, business leaders and technology leaders around new ideas and actions for positive social change.  As an Australian I …

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Filed Under: Conferences, Future, Purpose, Social, We First Tagged With: social good, Social media, We First

October 14, 2012 by Simon Mainwaring

Global viewership, life and death stakes, an historic moment – Red Bull masterfully combined all these ingredients to create a social and shared brand experience on a scale never seen before. While the live and post leap coverage focused on Felix the man and , no doubt, daredevil, let’s deconstruct the top ten features of …

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Filed Under: Brands, Consumers, Creativity, Future, Social, We First Tagged With: Red Bull, social branding, Social media

October 10, 2012 by Simon Mainwaring

Social Media around the World 2012 (by InSites Consulting) from InSites Consulting Part 2 of a guest post by Steven Van Belleghem, author of The Conversation Company & The Conversation Manager. Part 1 is here. How to exploit all the possibilities of social media Here are the conclusions of our study of social media around the world. Our first conclusion …

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Filed Under: Advertising, Brands, Community, Consumers, Facebook, Future, Social Tagged With: Advertising, InSites consulting, Social media

October 8, 2012 by Simon Mainwaring

Part 1 of a guest post by Steven Van Belleghem, author of The Conversation Company & The Conversation Manager. A few days ago, InSites Consulting, SSI and No Problem! launched their “Social Media around the World 2012” study. One of the main conclusions of this year’s edition is the consumer’s eagerness to help companies on a structural …

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Filed Under: Advertising, Brands, Community, Consumers, Future, Social Tagged With: Advertising, branding, InSites consulting, Social media

October 3, 2012 by Simon Mainwaring

With less than thirty-five days until this year’s Presidential election and early voting already underway, tonight’s debate represents a critical opportunity for both candidates to determine the outcome of the election. This is more than an issue of timing. The proliferation of citizen media, and especially social media, has given potential voters more information and …

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Filed Under: Brands, Community, Consumers, Economy, Future, Government, Optimism, Social

October 1, 2012 by Simon Mainwaring

Last week I had the pleasure of doing a keynote at the Televisa Conference in Mexico City. I talked about the shared future of TV and social media and wanted to pass on some thoughts from the event. I cannot stress enough how important the relationship between the two is, whether viewed through the lens …

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Filed Under: Advertising, Brands, Consumers, Future, Technology, Thinking Tagged With: Future, Social media, Television

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