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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Future

September 17, 2012 by Simon Mainwaring

In the context of the violent attacks on the U.S. embassies, catalyzed in part by a hateful anti-Muslim film, I wanted to share this panel discussion around the role of media, including social media, in promoting tolerance and understanding between the U.S. and Muslim world. I had the pleasure of joining Farah Pandith, the U.S. Dept. […]

In the context of the violent attacks on the U.S. embassies, catalyzed in part by a hateful anti-Muslim film, I wanted to share this panel discussion around the role of media, including social media, in promoting tolerance and understanding between the U.S. and Muslim world. I had the pleasure of joining Farah Pandith, the U.S. Dept. …

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Filed Under: Causes, Community, Future, Globalization, Purpose, Social Tagged With: Community, Islam, Social media

September 14, 2012 by Simon Mainwaring

The tragic unfolding of violence and protests at U.S. embassies around the world in response to the hateful anti-Islamic film created by an individual in the U.S. and posted on You Tube in an edited form, begs the question of why we can’t do a better job of managing inflammatory and potentially dangerous content before …

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Filed Under: Brands, Causes, Consumers, Future, Globalization, Purpose, Social, We First Tagged With: privacy, Social media, U.S. Embassy attacks

September 4, 2012 by Simon Mainwaring

With each passing day political parties and citizens, business leaders and employees, and brands and consumers, have an increasing array of media outlets through which to share and access personal information. As such, it’s more important than ever to own and manage your reputation before another person or institution defines it for you. This is …

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Filed Under: Advertising, Brands, Consumers, Future, Purpose, We First Tagged With: branding, reputation, Social media

August 14, 2012 by Simon Mainwaring

A subtle but powerful shift is underway as brands and platforms that have thrived, in part, through social media are now trading up into traditional media territory on the strengths of the eyeballs and engagement they have captured.  To illustrate I want to share three examples. 1. GOOGLE HANG-OUTS ON AIR: Google wants this new …

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Filed Under: Advertising, Brands, Consumers, Future, Social Tagged With: Advertising, branding, innovation, Social media

August 8, 2012 by Simon Mainwaring

An extraordinary thing happened this week. Ben Bernacke, the Federal Reserve Chairman made a compelling case for the quality of life we live over the quantity of life we consume. This is critical because this fundamental – and some no doubt will argue simplistic – approach to measuring economic success sits at the heart of …

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Filed Under: Capitalism, Economy, Future, Thinking Tagged With: Bernacke, Capitalism, Future

August 6, 2012 by Simon Mainwaring

Goldman Sachs is making an unusual loan of $9.6 million to keep young men out of New York City jail. And while, yes, they can make millions out of the deal, there are good intentions behind it. It’s all part of the introduction of a Social Impact Bond, invented in the UK and now launched …

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Filed Under: Capitalism, Future, Leadership, Philanthropy, Purpose Tagged With: Capitalism, Goldman Sachs, Philanthropy, purpose

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