Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Future

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The recent Facebook/GM arm wrestle just prior to the Facebook IPO raised an important issue as to whether Facebook should reformat its advertising to suit marketers or continue to let users drive its advertising. I believe Facebook has it right as power continues to shift towards consumers as a function of our business and personal […]

The recent Facebook/GM arm wrestle just prior to the Facebook IPO raised an important issue as to whether Facebook should reformat its advertising to suit marketers or continue to let users drive its advertising. I believe Facebook has it right as power continues to shift towards consumers as a function of our business and personal …

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As social media matures, apps proliferate and new enterprise platforms appear everyday, it’s almost impossible to track with all the changes let alone integrate them into your company. With that in mind I felt it might be useful to distill and  isolate ten trends that are reshaping the social business marketplace as we speak. 1. The …

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Yesterday it was announced that Karma, Facebook’s new gift app, will be instrumental in its e-commerce success. No doubt social data is an incredibly powerful e-commerce tool yet there are many reasons both for and against for arguing that Facebook will become the dominant e-commerce force. First off, here are 5 reasons that Facebook will …

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As the Facebook IPO Roadshow shifts into high gear, it seems relevant to consider exactly what value Facebook can offer your brand and business. While the addition of Instagram and Glancee has done much to sure up their mobile capacities (as yet only in perception), the core business opportunities cannot be underestimated. The roster of …

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I recently had the pleasure of being interviewed on Behind the Brand with Bryan Elliott. The show is designed to help brands and entrepreneurs build their businesses. Here we discuss the future of social branding, and below are two great interviews with prolific author and marketer, Seth Godin, and Jeff Hayzlett, former Kodak CMO and …

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There’s a powerful transition underway in which companies are now seeking to leverage the same dynamics they’re using to reach customers to engage their employees. Gagen MacDonald and APCO Worldwide have done some great new research in this area and the info graphic above explains how to create an internal social media strategy that will …

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