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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Future

January 10, 2012 by Simon Mainwaring

No topic strikes at the heart of so many problems challenging our country, the private sector, and business success than the issue of trust. Today’s marketplace is almost defined by a lack, or loss, of trust. This is borne out by research by the world’s largest PR firm, Edelman, whose 2011 Trust Barometer found that […]

No topic strikes at the heart of so many problems challenging our country, the private sector, and business success than the issue of trust. Today’s marketplace is almost defined by a lack, or loss, of trust. This is borne out by research by the world’s largest PR firm, Edelman, whose 2011 Trust Barometer found that …

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Filed Under: Books, Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Globalization, Leadership, Optimism, Other, Purpose, Thinking, Values Tagged With: CSR, Greg Link, Smart Trust, social good, Stephen Covey, Trust

January 9, 2012 by Simon Mainwaring

We’re super excited to announce that Robert Tercek is a special guest speaker at ther We First Seminar on February 1-2 at the Marina del Rey Marriott in California. Robert is one of the world’s most prolific creator of interactive entertainment and former President of Digital Media for OWN: The Oprah Winfrey Network, as well …

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Filed Under: Community, Consumers, Facebook, Future, Media, Mobile, Optimism, Other, Social, Technology Tagged With: Future, Social media, Technology, Television

January 4, 2012 by Simon Mainwaring

A lot is going to be demanded of business leaders in 2012 due to fast-changing social technology that is remaking the business landscape in the midst of a tough economy. To ensure that you’re one of the success stories of 2012, you need to start with the right mindset, focus and goals. To that end, …

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Filed Under: Brands, Capitalism, Causes, Economy, Future, Leadership, Optimism, Purpose, Social, We First Tagged With: branding, Future, Social media

December 30, 2011 by Simon Mainwaring

What a year 2011 was! It was mad, fun, nerve-wracking, infuriating, surprising, depressing, stressful, joyous, exhausting, and more. So much sobering news around the world, so much painful, heartfelt transformation, so much optimism in the face of challenges by millions of people around the world. The year also saw the successful launch of the book, …

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Filed Under: Brands, Capitalism, Consumers, Economy, Future, Purpose, Social, Thinking, Values, We First Tagged With: Future, New Year Eve, Social media

December 29, 2011 by Simon Mainwaring

2011 has been distinguished by dramatic citizen activism in the United States and around the world. Perhaps largest in public consciousness are the Arab Spring revolutions that continue to transform the political landscape in the Middle East, and the homegrown Occupy Wall Street movement spreading around the world protesting economic inequality. Each is significant in …

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Filed Under: Advertising, Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, Purpose, Social, Values, We First Tagged With: activism, branding, Consumers, Social media

December 20, 2011 by Simon Mainwaring

Over the last several months we have witnessed the rise of the #OccupyWallStreet movement, both across America and around the world, and witnessed its tour of a familiar news cycle. At first, it was dismissed out of hand as a collection of rabble-rousers with no clear or unified intent. It was then re-characterized as a …

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Filed Under: Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Globalization, Non-profits, Purpose, Social, Values, We First Tagged With: branding, Capitalism, Consumers, Social media

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