Future

March 27, 2018 by Simon Mainwaring

Sustainable Brands, Vancouver: Speakers Not To Miss Sustainable Brands annual conference is a must attend gathering for executives and marketing professionals interested in building purposeful brands. This year, Sustainable Brands Vancouver brings together some of the world’s most innovative thought leaders and business professionals to share insights and strengthen community. Entrepreneurs and sustainability experts present […]

November 29, 2017 by Simon Mainwaring

This week in Bonn, Germany, thousands of negotiators from the public, private and nonprofit sector will gather to discuss how the world should address climate change. The United Nations Convention on Climate Change (UNFCCC) will host its 23rd Conference of the Parties (COP23) from November 6th to the 17th. Despite collective commitments and actions by …

November 3, 2017 by Simon Mainwaring

Since the Paris Climate Agreement, there’s been an upswell of companies actively taking charge to reduce emissions and prepare for climate impacts. Groups like the We Mean Business Coalition, RE100, and EV100 help businesses monitor emissions, set goals, and take action. It’s exciting and inspirational to see brands around the world increasing efficiency, cleaning up …

October 16, 2017 by Simon Mainwaring

They’re digitally connected, socially conscious, and open minded. Generation Z, born after 1994, is entering the workforce and growing into its purchasing power, which is forcing brands to take note of its preferences and lifestyle. In fact, this active and engaged generation will make up 40 percent of global consumers by 2020, so now’s the …

September 12, 2017 by Simon Mainwaring

Millennials are the largest generation in United States history, consisting of over 90 million people. This generation, born between 1980 and 2000, is set to inherit an estimated $30 trillion within the next several decades. Subsequently, millennials are already influencing financial markets and are set to continue changing trends in the foreseeable future. So, …

May 22, 2017 by Simon Mainwaring

While millennials may remember a time when dial-up was so slow that sending an email was barely faster than dropping a letter at the post office, Generation Z grew up with high-speed internet and mobile technology. These young digital natives are entering the workforce, spending money, and influencing family purchasing patterns. In fact, in the …