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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Future

June 13, 2011 by Simon Mainwaring

I had the great privilege last weekend of participating in TEDxSF speaking on the topic of ‘Me First to We First Living.’ I wanted to post it with you in the hope that you would share it with your community to help get the We First message out there. Shifting the thinking and behavior behind […]

I had the great privilege last weekend of participating in TEDxSF speaking on the topic of ‘Me First to We First Living.’ I wanted to post it with you in the hope that you would share it with your community to help get the We First message out there. Shifting the thinking and behavior behind …

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Filed Under: Brands, Capitalism, Causes, Community, Consumers, Economy, Facebook, Future, Non-profits, Optimism, Philanthropy, Purpose, Social, Values, We First Tagged With: branding, Consumers, Social change, Social media

June 7, 2011 by Simon Mainwaring

An investment in a book these days has to add value to your life. Not just because of the expense, but more so because of your investment of time. With that in mind I wanted to share ten reasons to read We First and to offer my thanks in advance for your support of its …

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Filed Under: Advertising, Books, Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Leadership, Non-profits, Optimism, Purpose, Social, Technology, Thinking, We First Tagged With: Advertising, Brands, Community, Consumers, Creativity, CSR, Future, non-profits, Social change, Social media, We First

June 7, 2011 by Simon Mainwaring

Today is launch Day for We First. I am so proud to be a part of the conversation that is allowing brands and consumers to make a bigger positive impact on the world and to find greater fulfillment themselves. This launch film is the ultimate expression of We First. It was made possible by the …

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Filed Under: Advertising, Books, Brands, Capitalism, Community, Consumers, CSR, Future, Non-profits, Optimism, Other, Philanthropy, Social, Thinking, We First Tagged With: Advertising, Brands, Causes, Community, CSR, Future, Marketing, non-profits, Social media, We First

June 3, 2011 by Simon Mainwaring

Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace. Social media has impacted how they perceive their roles, how they organize themselves internally, how they communicate to the marketplace and how they interact with their customers. Some …

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Filed Under: Brands, Causes, Community, Consumers, Future, Purpose, Social, We First Tagged With: Brands, Community, Consumers, Social media, Social Networking, We First

June 2, 2011 by Simon Mainwaring

Few CEOs, CMOs or business executives are in any doubt that the business marketplace is being transformed by the impact of social media. Perhaps the most consequential change is a shift in the expectations of consumers. As an extension of the tools they now possess themselves, they are looking for different things from the brands …

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Filed Under: Advertising, Brands, Community, Consumers, CSR, Future, Social, Technology, We First Tagged With: Advertising, Brands, Community, Consumers, CSR, Social media, Technology, We First

May 31, 2011 by Simon Mainwaring

Three years ago, Kevin Kelly (author of What Technology Wants) wrote a very insightful post entitled 1000 True Fans. He explained how, for true influence, an artist doesn’t need one million followers. All he or she needs is 1000 loyal fans. The same of true of any movement for change. Today marks one week until …

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Filed Under: Books, Brands, Capitalism, Causes, Community, Consumers, Future, Philanthropy, Social, Thinking, Values, We First Tagged With: Brands, Causes, Community, Consumers, Future, Social change, We First

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