Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Future

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Socially mindful companies are quickly acquiring environmentally conscious business practices and doing amazing work that progresses the planet towards greater sustainability; yet, the world’s carrying capacity is rapidly approaching. In other words, with the growing middle class in developing economies and rising demand for new products, it will be increasingly difficult for the earth’s environmental […]

Socially mindful companies are quickly acquiring environmentally conscious business practices and doing amazing work that progresses the planet towards greater sustainability; yet, the world’s carrying capacity is rapidly approaching. In other words, with the growing middle class in developing economies and rising demand for new products, it will be increasingly difficult for the earth’s environmental …

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Pokémon GO was the first breakthrough app to popularize augmented reality (AR) and has generated over 500 million sponsored site visits, illustrating the medium’s massive location-based marketing potential. The mobile Pokémon game entices users to a physical location with the lure of PokéStops and Gyms that offer gamers useful in-app items and Pokémon training centers, …

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We’re headed for an economic slowdown, so instead of shying away from cause marketing, your purpose can get you through the toughest economy. Check out our latest vlog below.  

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Each year ushers in new technology, new consumer expectations and new opportunities to share fresh thinking as a speaker. One of the great and often unseen benefits of speaking at so many events around the world is that you get to benefit from pattern recognition that is only possible because you are constantly hearing insights …

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It’s official. 2015 wasn’t just the hottest year on record. It left 2014 far behind according to NASA and NOAA that independently released figures this week. NASA reported that the earth was with a.13 degrees Celsius compared to an average annual variation normally measured in 100ths of a degree. NOAA saw an even greater rise …

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There were many great strides made this year in terms of business as a force for good. Whether it’s the COP21 agreement between 200+ nations around climate change, the U.N.’s Sustainable Development Goals or the rise of new philanthropy spearheaded by Mark Zuckerberg and Howard Buffett Jr. Business as a force for change is gaining …

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