Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Future

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Brands and consumers are now in dynamic conversation. Of that there is no doubt. The polarity of the conversation has shifted too as social tools have allowed consumers to become producers, publishers, distributors and curators of content that impacts brand narratives. The onus then falls on brands to adjust and respond in meaningful and effective […]

Brands and consumers are now in dynamic conversation. Of that there is no doubt. The polarity of the conversation has shifted too as social tools have allowed consumers to become producers, publishers, distributors and curators of content that impacts brand narratives. The onus then falls on brands to adjust and respond in meaningful and effective …

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Last week the New York Times reported on the possibility of cheating in the Pepsi Refresh fundraising competition for non-profits. Pepsi assured participants that the most rigorous technology to ensure the integrity of the process, but as with all technology that is by its very nature neutral, abuse is always a possibility. Still, the suggestion …

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With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play. If …

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Every New Year brings with it things that are, well, new in that they put an exciting new spin on familiar practices. I wanted to share two of these with you that caught my attention as they are focused on social change, depend on crowd engagement and target increasingly influential Millennials. The first is Pando Projects …

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Facebook closed out 2010 gracing the cover of TIME magazine with Mark Zuckerberg chosen as their ‘Man of the Year.’ By year’s end, the company was managing a membership of over 550 million. And on December 29, 2010, Facebook overtook Google for the first time as the most visited website on the web according to hitwise.com. It …

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As the year screeches to a halt I wanted to thank everyone for their comments, retweets, and feedback. Some posts resonated more than others, some start a fire storm of different opinions, and some fizzled out with a strange gurgling sound. But here’s the ten posts that were shared the most and all the  support …

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