Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Future

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This post continues on from Part 1 of my discussion with Alan Khazei, author of Big Citizenship, who explains the powerful role that citizens and social media have to play in creating change on the global stage. SM:  How do you see the dynamic between US-centric activism and global concerns playing out as smart phones […]

This post continues on from Part 1 of my discussion with Alan Khazei, author of Big Citizenship, who explains the powerful role that citizens and social media have to play in creating change on the global stage. SM:  How do you see the dynamic between US-centric activism and global concerns playing out as smart phones …

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Last week I had the opportunity to see Davis Guggenheim’s new award-winning documentary, ‘Waiting for Superman’. Rarely is a documentary this moving and even rarer still is that documentary about public school education. What really struck me was the interconnectedness of all issues related to the core challenge of public education. As Guggenheim very elegantly …

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Social media has powerful implications for social activism that drives positive change. Last week I had the pleasure of chatting with Alan Khazei, author of Big Citizenship in which he shares the lessons he learned from building City Year, a nationwide volunteer movement in which young people give a year of service in schools and classrooms …

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httpv://www.youtube.com/watch?v=sawIuy0yqSU Today the world’s top tweeters are sacrificing their digital lives to give real life to others affected by HIV/AIDS in Africa and India. The list is a who’s who’s of social media heavy hitters including Alicia Keys, Lady Gaga, Kim Kardashian, Ryan Seacrest, Justin Timberlake, Usher, Jennifer Hudson, Khloe Karshasian, Jay Sean, Swizz Beatz, Serena Williams, …

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This week Alicia Keys launched an ingenuous campaign, conceived with TBWA/Chiat/Day New York, that leverages her celebrity to fund her charity, Keep A Child Alive. Like actor, Edward Norton, and his fund-raising platform Crowdrise, Alicia has enlisted the power of her celebrity to help improve the lives of children affected by AIDS in Africa and …

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You hear a lot of social media commentators calling for brands to do good, myself included. So does that make us naive, idealistic or unrealistic? Nothing could be further from the truth. No one expects companies to turn over a new leaf or be any less self interested than they have been. Their first responsibility …

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