• Skip to primary navigation
  • Skip to main content

Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

  • Speaking
  • Topics
  • Books
  • Podcast
  • Blog
  • Courses
  • About

Future

November 30, 2015 by Simon Mainwaring

Bestselling author, renowned digital analyst and futurist, Brian Solis has released his 7th book, X: Where Business Meets Design. Over three years in the making, X explains the importance of creating memorable moments for customers in every encounter they have with a brand, and how this is the defining element of future success. X provides […]

Bestselling author, renowned digital analyst and futurist, Brian Solis has released his 7th book, X: Where Business Meets Design. Over three years in the making, X explains the importance of creating memorable moments for customers in every encounter they have with a brand, and how this is the defining element of future success. X provides …

Read More

Filed Under: Books, Future Tagged With: Book Review, Brands, Consumer, Future, leadership

September 30, 2014 by Simon Mainwaring

There is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been charged with implementing the company’s core mission that reads—‘build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the …

Read More

Filed Under: Brands, Causes, Community, Consumers, CSR, Future, Innovation, Leadership, Purpose, Sustainability, Thinking, We First Tagged With: branding, Brands, Community, Consumers, Creativity, CSR, Inspiration, leadership, Marketing, Online communities, purpose, seminar, social branding, social business, Social change, social good, sustainability, Values, We First

September 24, 2014 by Simon Mainwaring

The web, social media, and smart phones have created a media landscape that is more fractured than ever. At the same time, they have facilitated a dialogue between companies and consumers that has led to new demands for authenticity, transparency, and accountability. As a result, smarter marketers and big brands are making three key strategic …

Read More

Filed Under: Brands, Community, Conferences, Consumers, CSR, Future, Leadership, Purpose, Thinking, We First Tagged With: branding, Brands, Business, Cause marketing, Consumers, CSR, employees, Future, leadership, Marketing, Millennials, purpose, seminar, social branding, social business, Social change, Values, We First

September 23, 2014 by Simon Mainwaring

Originally published in CMO.com As the drivers of brand reputation expand beyond marketing to include supply chain, employee wellness and engagement, and the impact on both local communities and the planet at large, companies are on the hook to reframe their brand stories in terms of global stewardship for positive social change. With 55 percent …

Read More

Filed Under: Brands, Causes, Community, Conferences, Consumers, CSR, Future, Innovation, Leadership, Purpose, Social, Sustainability, Thinking Tagged With: branding, Brands, Business, Cause marketing, Causes, Community, Consumers, CSR, Future, Inspiration, leadership, Marketing, Online communities, purpose, Social change, social good, sustainability

September 15, 2014 by Simon Mainwaring

Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, it’s more important than ever to stay focused on the right priorities that will ensure …

Read More

Filed Under: Brands, Community, Consumers, Future, Innovation, Leadership, Mobile, Purpose, Technology, Values, We First Tagged With: branding, Brands, Business, Causes, Community, Consumers, Creativity, CSR, Future, Inspiration, leadership, Marketing, Millennials, Online communities, purpose, social branding, social business, Technology, We First

August 20, 2014 by Simon Mainwaring

In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership Summit) about how organizations can become leaders in cultural conversations and build movements. While it’s …

Read More

Filed Under: Brands, Causes, Community, Consumers, Creativity, CSR, Economy, Future, Globalization, Innovation, Leadership, Social, Sustainability, Technology, Thinking, Values, Videos Tagged With: branding, Brands, Business, Causes, climate change, Community, Consumers, Creativity, CSR, Economy, Future, Inspiration, leadership, Marketing, non-profits, Online communities, purpose, social business, Social change, Social media, sustainability, Technology, Values

  • « Go to Previous Page
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Page 5
  • Page 6
  • Interim pages omitted …
  • Page 43
  • Go to Next Page »

Say Hello!

  • simon@wefirstbranding.com
  • +1.310.450.0352

Stay Informed

©2025 We First Inc. All rights reserved.