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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Future

August 27, 2010 by Simon Mainwaring

One of the most encouraging and exciting applications of social gaming is the ability to leverage its massive popularity to generate contributions to causes and humanitarian crises. We saw this in January this year when Zynga created limited edition items in FarmVille, FishVille, Mafia Wars and Zynga Poker that were purchased by users from 47 […]

One of the most encouraging and exciting applications of social gaming is the ability to leverage its massive popularity to generate contributions to causes and humanitarian crises. We saw this in January this year when Zynga created limited edition items in FarmVille, FishVille, Mafia Wars and Zynga Poker that were purchased by users from 47 …

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Filed Under: Causes, Consumers, Future, Non-profits, Philanthropy, Social, Values Tagged With: Farmville, Haiti, non-profits, Philanthropy, Social media, Zynga

August 25, 2010 by Simon Mainwaring

The title for this post paraphrases a quote from a Chinese salesman featured in a story on counterfeit products in the New York Times magazine last weekend. While the salesman was speaking directly to accusations regarding the legality of selling counterfeit sneakers, he touched on a much larger issue for marketers. Since the birth of …

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Filed Under: Advertising, Brands, Consumers, Economy, Future, Values Tagged With: Brands, Consumers, transparency, Values

August 23, 2010 by Simon Mainwaring

As anyone who works in the advertising or entertainment business will tell you, their industry is undergoing seismic changes in the face of new technology that enables both business and consumers to create content at virtually no cost. This means old business models no longer apply, job titles are changing and most businesses are being …

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Filed Under: Advertising, Brands, Capitalism, Consumers, Economy, Future, Technology Tagged With: Brands, Consumers, fear, Technology

August 11, 2010 by Simon Mainwaring

Nestle’s PR disaster over  palm oil harvesting continues to damage the brand. Despite the fact that Nestle  dropped the  palm oil harvesters responsible for the deforestation that threatened the survival of orangutans, a company called Sinar Mas, it’s Nestle’s handling of the issue on Facebook that keeps backfiring. The most recent issue is the fact …

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Filed Under: Advertising, Brands, Consumers, Future, Social Tagged With: Advertising, Brands, PR, Social media

August 9, 2010 by Simon Mainwaring

There is no shortage of posts explaining how critical it is for brands to leverage social media, build a community and lead with a listening ear. I have written several myself. Yet the distraction of new technology – breathlessly hyped online – continues to lead many brands to believe that social media tools are an …

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Filed Under: Advertising, Community, Future, Social Tagged With: Advertising, Brands, Old Spice, Social media

August 6, 2010 by Simon Mainwaring

I woke up this morning and read this post by Robert Kuttner in Huffington Post. I think his opening points are spot on. He tells us that Wall Street and BP demonstrate the same problem. In both cases, a powerful, politically protected industry invented something that could not easily be repaired when it broke. We …

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Filed Under: Brands, Capitalism, Consumers, Economy, Future, Globalization, Social, Thinking Tagged With: Brands, Consumers, Economy, Future

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