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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Future

July 26, 2010 by Simon Mainwaring

Last week Tim Leberecht of Design Mind suggested the future of advertising may soon be defined by transformats. He used the Old Spice television and twitter sensation as the best demonstration of this new dynamic. Here’s how he explained transformats. – Transmedia: Transformats use a multi-modular presentation of narratives that extends the story across various […]

Last week Tim Leberecht of Design Mind suggested the future of advertising may soon be defined by transformats. He used the Old Spice television and twitter sensation as the best demonstration of this new dynamic. Here’s how he explained transformats. – Transmedia: Transformats use a multi-modular presentation of narratives that extends the story across various …

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Filed Under: Advertising, Brands, Creativity, Future Tagged With: Advertising, branding, Creativity, Old Spice

July 23, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=FtZLIbSAHBk This week legislation was signed by President Obama that finally drew attention to the issue of the ‘Conflict Minerals’ that go into making the batteries in the cell phones we use everyday. This deservedly made headline news with most stories focused on the tragedy that such mining visits on the lives of so many …

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Filed Under: Causes, Future Tagged With: Causes, Fallling Whistles, Social Entrepreneurship

July 20, 2010 by Simon Mainwaring

I’m a huge fan of NASA – always have been. And now, thanks to Scott Henderson of Rally the Cause, we all have the chance to tell them where to go next. You see, Scott has the great privilege of making a major presentation to them about their future as social entrepreneurs. Better yet, Scott …

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Filed Under: Causes, Creativity, Future, Technology Tagged With: NASA, Social Entrepreneurship

July 12, 2010 by Simon Mainwaring

Cannes Keynote Speech View more presentations from Simon Mainwaring. I’ve had some requests for the slides from my seminar at the Cannes International Advertising Festival so here they are. Plus below is a short synopsis and a link to footage from the speech itself. If you haven’t used slideshare before, you can view and download …

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Filed Under: Advertising, Consumers, Facebook, Future, Social, Technology Tagged With: Advertising, branding, Cannes Advertising Festival, Consumers, Social media

June 30, 2010 by Simon Mainwaring

I spent the week at the Cannes International Advertising Festival and came away greatly encouraged. Not only did the Festival team (led by Terry Savage and Philip Thomas) do an amazing job but I was impressed by how well the event captured the latest expression of the marketing world. With all the excitement (and, yes, …

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Filed Under: Advertising, Brands, Consumers, Creativity, Future, Social Tagged With: Advertising, Cannes Advertising Festival, Social media

June 9, 2010 by Simon Mainwaring

This week’s book  review and giveaway is ‘First as Tragedy, then as Farce’ by Slavoj Zizek. It’s a zestful and intelligent critique of contemporary capitalism in which Zizek asserts capitalism is completely irrational in a way that is impossible to ignore considering the recent financial crisis. Using this example, as well as many others in recent …

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Filed Under: Books, Capitalism, Economy, Future Tagged With: Capitalism, Economy, Future

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