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Simon Mainwaring

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Future

June 3, 2010 by Simon Mainwaring

Last week I shared Part 1 of my breakdown of seminars that I’m excited about at the Cannes Advertising Festival this year. Here is Part 2hat includes a short synopsis of what each talk is about and what I’ll be speaking about as well with Alec Ross in our seminar sponsored by InterCulture. Adobe: Shantanu Narayen […]

Last week I shared Part 1 of my breakdown of seminars that I’m excited about at the Cannes Advertising Festival this year. Here is Part 2hat includes a short synopsis of what each talk is about and what I’ll be speaking about as well with Alec Ross in our seminar sponsored by InterCulture. Adobe: Shantanu Narayen …

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Filed Under: Advertising, Brands, Consumers, Future Tagged With: branding, Cannes Advertising Festival, Social media

May 31, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=8s_HHvnecO4 Last Thursday I had the pleasure of speaking on a panel regarding the role of cultural diplomacy in bridging U.S./Muslim relations. The theme for the evening was “In The Age of Global Civilization There Is No Us or Them” and the special guest was Farah Pandith, President Obama’s Special Envoy to Muslim Communities under …

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Filed Under: Future, Globalization, Social Tagged With: Farah Pandith, Globalization, Muslim community, Social media

May 24, 2010 by Simon Mainwaring

I’m really excited to be speaking at the Cannes International Advertising Festival this year and wanted to share some of the seminars that I’m looking forward to. I’ll give a snapshot of what each is about so that you get a sense of what issues the industry is addressing. Plus, if you’re going, this should be …

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Filed Under: Advertising, Creativity, Future, Social, Thinking Tagged With: Cannes International Advertising Festival, Social change, Social media

May 16, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=n1ANVCDHYA4 If only these walls could talk, the saying goes. In the case of the N building near Tachikawa station in Japan they do. In fact the whole building facade has been transformed into a real time dialogue between smart phones and what’s going on inside the store. All you do is hold your phone up …

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Filed Under: Advertising, Brands, Consumers, Future, Technology Tagged With: Brands, Consumers, shopping, Technology

May 2, 2010 by Simon Mainwaring

This week I had the great pleasure of speaking at the Gucci Group Conference in Miami. Not only were they the best dressed group of attendees I have ever seen – no surprises there – which was thoroughly intimidating – still no surprises – but their conference was a wonderful example of how a brand …

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Filed Under: Brands, Community, Future, Technology Tagged With: Community, Gucci Group, Social media, Technology

April 26, 2010 by Simon Mainwaring

The internet has been ablaze this week with discussion around the impact of Facebook’s announcements at the f8 conference last week. Effectively Facebook has dismantled the walls between it and the entire web inviting conjecture that the entire web will become social and that Facebook is making a bid for control. From a user’s point …

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Filed Under: Community, Facebook, Future, Social Tagged With: Community, Facebook, Future, Open Graph, privacy, Social Networking

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