We First provides consulting and training to help companies tell the story of their good work in ways that build their business
Elon Musk is on a mission to bring sustainable transportation to the masses. The Model 3’s affordable price is critical to Musk’s mission to scale adoption of electric personalized transit across the globe.
Elon Musk is on a mission to bring sustainable transportation to the masses. The Model 3's affordable price is critical to Musk’s mission to scale adoption of electric personalized transit across the globe.
Read MoreCurrent demand for natural resources exceeds our planet’s carrying capacity. We are consuming natural resources and generating waste at a faster rate than the planet can regenerate; essentially, borrowing natural capital from future generations. Last week was 2017 Earth Overshoot Day, which means we used up the entire allotment of natural resources, greenhouse gas emissions, and …
Read MoreIn today’s world, urbanization and the rising costs of developing resilient cities — let alone natural crisis mitigation, reducing poverty, and improving health care — exceed the financial capacity of governments and charities. Thus, partnerships between brands, non-governmental institutions and public sector organizations can scale positive change. Akzo Nobel’s Human Cities Coalition (HCC) brings governments, NGOs, …
Read MoreTechnological globalization and social media are making the world increasingly connected. But as Facebook’s founder Mark Zuckerberg recently asked in a 5,700-word letter, “Are we building the world we all want?” “Progress now requires humanity coming together not just as cities or nations, but also as a global community,” wrote Zuckerberg. Facebook is the largest …
Read MoreWatching the Olympics over the past week, I’ve found myself caught between two allegiances—as a newly minted American I’ve been rooting for the stars and stripes while still pulling for my native Australia. But there’s another team that’s also very close to my heart, and that’s #TeamRefugee. Seeking a better life for herself …
Read MoreIn our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership Summit) about how organizations can become leaders in cultural conversations and build movements. While it’s …
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