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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Government

June 24, 2020 by Simon Mainwaring

The murder of George Floyd has sparked an upswell of protests throughout America and the world. People of all ethnicities are showing support for the Black Lives Matter movement. Citizens are demanding police reform and an end to racial injustice. Many brands have spoken out about their support for Black communities and racial equality.  While […]

The murder of George Floyd has sparked an upswell of protests throughout America and the world. People of all ethnicities are showing support for the Black Lives Matter movement. Citizens are demanding police reform and an end to racial injustice. Many brands have spoken out about their support for Black communities and racial equality.  While …

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Filed Under: Brands, Future, Government Tagged With: Big Brands, impact, Nike

March 20, 2017 by Simon Mainwaring

Amidst growing concern around climate change policy shifts, business leaders from some of the world’s largest companies are rising to the occasion and taking action to preserve the environment. The current administration proposed budget cuts that would reduce funding for the EPA by 31 percent and is expected to overturn environmental policies in an executive order that …

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Filed Under: Government, Sustainability, Thinking Tagged With: Clean Energy, Environmental Defense Fund, EPA, General Motors, IBM, Internet of Things, Walmart

February 13, 2017 by Simon Mainwaring

  Stakeholders are increasingly aware of where companies stand on larger social issues affecting the world and are requiring the businesses they support to become responsible corporate citizens. What’s more, new media is empowering consumers and employees to engage in conversations with brands about their purpose and that, in turn, is transforming the role of …

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Filed Under: Brands, Government, Leadership, Social, Values Tagged With: amicus brief, Apple, Facebook, Google, Howard Schultz, Microsoft, Netflix, Starbucks, Tesla, Travis Kalanick, Uber

September 28, 2016 by Simon Mainwaring

Over the last 48 hours much has been made of the stark contrast in performances at the first Presidential debate by the press, pundits and public across America and around the world. As one commentator aptly stated, watching the debates was like was witnessing two separate conversations taking place at the same time. Issues aside, …

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Filed Under: Brands, Government, Leadership Tagged With: Donald Trump, Hilary Clinton

August 22, 2016 by Simon Mainwaring

    Watching the Olympics over the past week, I’ve found myself caught between two allegiances—as a newly minted American I’ve been rooting for the stars and stripes while still pulling for my native Australia. But there’s another team that’s also very close to my heart, and that’s #TeamRefugee. Seeking a better life for herself …

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Filed Under: Community, Globalization, Government, Non-profits Tagged With: #TeamRefugee

July 15, 2016 by Simon Mainwaring

We are only halfway through 2016 and it has already become a year in which politics in the U.S. and United Kingdom has thrown serious doubt about what the future will look like. In the U.S. Presidential race, Senator Bernie Sanders and Donald Trump have represented in very different ways, an impatience with politics as …

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Filed Under: Government, Leadership Tagged With: branding, Future, leadership, sustainability

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