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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Government

August 28, 2011 by Simon Mainwaring

It is not surprising that the partisanship that paralyzed the U.S. Congressional process around the raising the debt ceiling debate has now shifted to a blame game surrounding Standard & Poor’s downgrading of the U.S. dollar credit rating from AAA from AA+. As the European Union calls emergency meetings and Asian stock markets examine whether […]

It is not surprising that the partisanship that paralyzed the U.S. Congressional process around the raising the debt ceiling debate has now shifted to a blame game surrounding Standard & Poor’s downgrading of the U.S. dollar credit rating from AAA from AA+. As the European Union calls emergency meetings and Asian stock markets examine whether …

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Filed Under: Brands, Capitalism, Consumers, Economy, Future, Government, Optimism Tagged With: Capitalism, consumer confidence, debt ceiling, politics

June 22, 2011 by Simon Mainwaring

I recently had the great pleasure of chatting with Blake Mycoskie, founder of TOMS shoes about the expansion of his wonderful One for One concept to eyewear that has an equally inspiring and meaningful impact on the lives of others as TOMS shoes. Here’s what he shared about branding, giving and the personal satisfaction that …

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Filed Under: Advertising, Brands, Capitalism, Causes, Future, Government, Purpose, Social, We First Tagged With: Brands, Causes, Community, Creativity, CSR, non-profits, Social change, We First

June 20, 2011 by Simon Mainwaring

The advent of the social business marketplace represents a startling opportunity for CEOs, both in turns of the upside for their corporations and shareholders, and for the positive impact that brands can have on their customer community and the world at large. But to get there CEOs must make several critical changes that are each …

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Filed Under: Advertising, Brands, Capitalism, Community, Consumers, Economy, Future, Globalization, Government, Purpose, Social, Thinking, Values, We First Tagged With: Brands, Causes, Consumer behaviour, Corporations, Future, Marketing, Social media, We First

May 30, 2011 by Simon Mainwaring

For the past three years I have examined how brands and consumers practice capitalism, with the goal of helping our consumer society become a perpetual motor of prosperity for all. When I first began, I had no idea how much inquiry was being done in this area. But I quickly I discovered that many respected …

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Filed Under: Brands, Capitalism, Causes, Community, Consumers, CSR, Economy, Future, Government, Leadership, Non-profits, Optimism, Philanthropy, Purpose, Social, Thinking, Values, We First Tagged With: Brands, Causes, Community, Consumers, Future, Social change, Social media, We First

December 16, 2010 by Simon Mainwaring

It is customary at this time of year to look back and reflect on the year that was. But this year is different. Not only was it the end of the first decade of the new Millennium, but it represents the full point at the end of a decade whose crie de coeur must be …

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Filed Under: Brands, Capitalism, Consumers, Economy, Facebook, Future, Globalization, Government Tagged With: Brands, Consumers, Government, transparency, wikileaks

December 7, 2010 by Simon Mainwaring

This post continues on from Part 1 of my discussion with Alan Khazei, author of Big Citizenship, who explains the powerful role that citizens and social media have to play in creating change on the global stage. SM:  How do you see the dynamic between US-centric activism and global concerns playing out as smart phones …

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Filed Under: Books, Community, Consumers, Future, Government, Social Tagged With: Big Citizenship, social activism, Social media

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