Innovation

July 29, 2021 by Simon Mainwaring

Davis Smith, the serial entrepreneur who cofounded the outdoor gear and apparel brand Cotopaxi with Wharton Business School buddy Stephan Jacob, and outdoor industry veteran CJ Whittaker seven years ago, had an idea that one could use a powerful company purpose to attract talent and continuously better the brand community. “Having a strong and authentic […]

September 16, 2019 by Simon Mainwaring

This is the eighth post in a series of conversations with business leaders from some of the most innovative companies in the world. The conversations were held around the Social Innovation Summit in Los Angeles. At the Summit, entrepreneurs, business people, philanthropists and individuals convened to discuss the present and future of purpose and business. …

March 27, 2019 by Simon Mainwaring

Elon Musk is on a mission to bring sustainable transportation to the masses. The Model 3's affordable price is critical to Musk’s mission to scale adoption of electric personalized transit across the globe.

January 25, 2019 by Simon Mainwaring

Having a clearly defined purpose that goes beyond generating shareholder profits is essential to thriving in today’s market. Consumers actively support brands that share their beliefs. Plus, purpose provides an insightful compass to navigate brand strategy and business decisions. Companies that lead with purpose are better prepared for changing market conditions and build their brand …

November 29, 2018 by Simon Mainwaring

Brands that put purpose first simultaneously scale impact, consumer trust, and business growth. To build and maintain consumer trust, business leaders must act on purpose. In fact, a 2018 Edelman study found that 64 percent of consumers believe that “CEO’s should take the lead on change rather than waiting for government to impose it.” What’s …

November 20, 2018 by Simon Mainwaring

Today’s consumers are looking to support brands that make a positive impact in the world and enable them to live a better life. What’s more, the rapid pace of technological advancement coupled with highly competitive markets necessitates business innovation and brand differentiation. As a result, companies that provide mission-driven products and services shape consumer demand, …