Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Innovation

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CASE STUDY: NUTIVA In a hyper-competitive superfood market, where consumers are increasingly seeking new, non-sugar based, healthy food and beverage alternatives. While in line with the overall rise in healthy lifestyles, small and mid-size brands need to find ways to break through the clutter, adopt and engage with a loyal following. As the nation’s fastest […]

CASE STUDY: NUTIVA In a hyper-competitive superfood market, where consumers are increasingly seeking new, non-sugar based, healthy food and beverage alternatives. While in line with the overall rise in healthy lifestyles, small and mid-size brands need to find ways to break through the clutter, adopt and engage with a loyal following. As the nation’s fastest …

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The fashion industry has a reputation for unsustainable resource consumption and excessive carbon emissions. Fortunately, forward-thinking fashion pioneers are now taking action and revolutionizing the industry. By creating innovative products that reduce resource consumption and carbon emissions, the brands behind them distinguish themselves as purpose-driven trendsetters. While experts have yet to quantify the full scope …

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  Millennials are the largest generation in United States history, consisting of over 90 million people. This generation, born between 1980 and 2000, is set to inherit an estimated $30 trillion within the next several decades. Subsequently, millennials are already influencing financial markets and are set to continue changing trends in the foreseeable future. So, …

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In today’s rapidly advancing digital world, gaining consumer loyalty and purchases requires more than smart branding and far reaching media. People are overwhelmed with advertisements and often block out non-relevant content. To inspire consumer engagement, brands must provide users with individually curated, timely, and valuable information on the right platforms. Essentially, the market is demanding …

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Pokémon GO was the first breakthrough app to popularize augmented reality (AR) and has generated over 500 million sponsored site visits, illustrating the medium’s massive location-based marketing potential. The mobile Pokémon game entices users to a physical location with the lure of PokéStops and Gyms that offer gamers useful in-app items and Pokémon training centers, …

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A powerful transfer of power is underway around us. It takes many forms from drones to driverless cars to robotics factories made freshly famous by Tesla. This rise in robotics is remaking both the supply chain and demand sides of business (see ‘Rise of the Robots’), but they will soon transform brand marketing just as …

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