Leadership

January 13, 2014 by Simon Mainwaring

Originally published in Forbes Proctor & Gamble became a poster child for social media engagement in 2012 with its ‘Best Job’ television spot for the London Olympics. Not only did it become a viral sensation across multiple social media channels, but it also won the Emmy for Commercial of the Year (a fourth straight win for ad agency, Wieden […]

December 27, 2013 by Simon Mainwaring

It’s official: Pre-registration is now open for the 2014 We First Brand Leadership Summit which will be held Oct 7-8 in Beverly Hills at the beautiful SLS Hotel. And to celebrate the end of a fantastic 2013, we have a very special gift for you: Buy your ticket for We First ’14 before Jan 31st …

November 25, 2013 by Simon Mainwaring

With the launch of Project Sunlight, Unilever has taken another leap forward towards what is increasingly recognized as the future of effective social marketing. Central to such leadership is the recognition that a brand needs to lead with its social purpose to ensure the brand is meaningful and relevant to customers lives. But more than …

October 10, 2013 by Simon Mainwaring

What does it take to build an extraordinary company? While the operational and tactical specifics may vary, there are some lessons that transcend industry. Here are the top lessons the We First team has learned over the past couple of years, from both speaking with F500 leaders and as we grow ourselves: 1. It’s not …

September 18, 2013 by Simon Mainwaring

With all the competition for our time and resources these days, it’s important to be clear about what makes the We First social branding event so special. So please use promo code: INFOGRAPHIC to save 25% on remaining seats and here are your top ten reasons to spend two days together on September 24th and 25th …

September 17, 2013 by Simon Mainwaring

Just like a successful band must integrate melody, harmony, and rhythm to create great music, a company must integrate leadership, team building, and time management to achieve success. As music legend, Freddie Ravel says, “The structure of music is the structure of success.” Known as the #1 chart-topping Harmonics Maestro for Santana, Madonna, and Earth, …