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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Leadership

November 15, 2012 by Simon Mainwaring

Imagine the business you could build… The bigger stages you could speak on… The thousands of extra people you could train… The countless word of mouth referrals… The companies, projects and customers you could serve… …if you got the same marketing support as the top brands in the world. That’s why today – for the first […]

Imagine the business you could build… The bigger stages you could speak on… The thousands of extra people you could train… The countless word of mouth referrals… The companies, projects and customers you could serve… …if you got the same marketing support as the top brands in the world. That’s why today – for the first …

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Filed Under: Advertising, Brands, Consumers, Future, Leadership, Non-profits, Purpose, Social, We First Tagged With: social branding blueprint, Social media, We First

November 14, 2012 by Simon Mainwaring

Here it is! A snapshot (just for the We First community) of the brand new Social Branding Blueprint that we’re launching for the first time ever tomorrow. It’s a physical and online training program that shows you how to become a powerfully profitable and purposeful social brand based on the best practices of top brands …

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Filed Under: Brands, Causes, Consumers, Facebook, Future, Leadership, Purpose, Social, We First Tagged With: social branding, social branding blueprint, Social media

November 13, 2012 by Simon Mainwaring

In two days time We First is launching something very special that we designed specifically with you in mind. If you’e a speaker, author, trainer, consultant, start-up or social entrepreneur (as I am), you struggle to find the time and resources to properly market your brand. That said, without effective marketing no amount of great …

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Filed Under: Brands, Consumers, Future, Leadership, Purpose, Social, We First Tagged With: leadership, social branding, Social media

August 6, 2012 by Simon Mainwaring

Goldman Sachs is making an unusual loan of $9.6 million to keep young men out of New York City jail. And while, yes, they can make millions out of the deal, there are good intentions behind it. It’s all part of the introduction of a Social Impact Bond, invented in the UK and now launched …

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Filed Under: Capitalism, Future, Leadership, Philanthropy, Purpose Tagged With: Capitalism, Goldman Sachs, Philanthropy, purpose

May 16, 2012 by Simon Mainwaring

http://youtu.be/FVfPHnO44WI I recently had the pleasure of speaking at there First Data ‘Engaging Today’s Empowered Customer’ Summit in New Orleans where we discussed in detail the shifts that financial institutions, credit card associations, and merchants across all industries must make in order to command the attention of the social customer and earn the loyalty, trust, …

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Filed Under: Brands, Capitalism, Conferences, Facebook, Leadership, Social Tagged With: Consumers, First Data, social commerce

March 21, 2012 by Simon Mainwaring

http://youtu.be/PeX3H7wJkt4 I was so thrilled when Robert Tercek kindly agreed to speak at the We First seminar. His talk was inspiring, confronting, educational, and rousing in equal measure. Everyone loved it and got so much out of it. For those that missed the We First Social Branding Seminar, Robert has kindly let us share it …

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Filed Under: Brands, Conferences, Creativity, Future, Leadership, Media, Mobile, Social, Technology, Thinking, We First Tagged With: Big data, Robert Tercek, Social media, We First seminar

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