Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Leadership

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For the past three years I have examined how brands and consumers practice capitalism, with the goal of helping our consumer society become a perpetual motor of prosperity for all. When I first began, I had no idea how much inquiry was being done in this area. But I quickly I discovered that many respected […]

For the past three years I have examined how brands and consumers practice capitalism, with the goal of helping our consumer society become a perpetual motor of prosperity for all. When I first began, I had no idea how much inquiry was being done in this area. But I quickly I discovered that many respected …

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One exciting trend to emerge from the fallout out of the tragic global economic meltdown is a heightened awareness of our connectivity in both the offline and online worlds. In addition, a heightened awareness of the challenges we face thanks to access to information on the Internet and our increased ability to share it through …

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In January I suggested 2011 would be the year Facebook puts all brands on notice. So far this appears to be true as Facebook is primed to become a more formidable competitor in the social media marketplace with two new announcements today. As Jason Calacanis explains in Business Insider, their current market valuation may be grossly …

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http://www.youtube.com/watch?v=VenVRs_Gywk Yesterday I had the real pleasure of visiting Patagonia HQ in Ventura, California. It’s a brand that I, and many others, have admired for so long because of the powerful alignment between their core values and how they run their business and make their products. To better understand how they achieve this, I asked …

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This morning charity: water launched their newest video, a 3-minute animation showing how Water Changes Everything. It’s both a demonstration of powerful storytelling around the critical issue of clean water for millions of people, and an inspiring example of how we can use social media to rally support for a cause  by building a community …

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This week Apple employees joined the ‘It Gets Better’ campaign in support of gay, lesbian and transgender rights. The campaign got started last year after college student Tyler Clementi jumped to his death from the George Washington Bridge after his roommate used a Webcam to film and broadcast Clementi’s sexual encounter with another man. In …

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