Each year SAP holds its annual conference, SAPPHIRE, which is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and B2C services. Simon Mainwaring, We First Founder and CEO, was invited to participate as a global thought leader, which involved interviewing […]
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Simon Mainwaring, We First Founder and CEO, was invited to participate as a global thought leader at SAP’s annual conference, SAPPHIRE. The conference is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and B2C services.
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Having a clearly defined purpose that goes beyond generating shareholder profits is essential to thriving in today’s market. Consumers actively support brands that share their beliefs. Plus, purpose provides an insightful compass to navigate brand strategy and business decisions. Companies that lead with purpose are better prepared for changing market conditions and build their brand […]
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SAP is one of the largest technology companies in the world. Its Chief Marketing Officer, Alicia Tillman, sat down with We First’s Simon Mainwaring to discuss how SAP, acutely aware of its innovative global reach in practically every industry and line of business, activates its purpose to not only drive business solutions and growth but, […]
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Purposeful business practices are now a core component of running a competitive company. While many forward-thinking business leaders are keen to the need to use business to build quality products, consumer goodwill and a better world, acting on purpose can be difficult. The Purpose X Profit Conference, held at the Neuehouse in Hollywood, brings together […]
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Today’s consumers are looking to support brands that make a positive impact in the world and enable them to live a better life. What’s more, the rapid pace of technological advancement coupled with highly competitive markets necessitates business innovation and brand differentiation. As a result, companies that provide mission-driven products and services shape consumer demand, […]
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