In response to consumer demand for companies to do good, corporate social responsibility (CSR) is being increasingly adopted by global corporate giants and bootstrapping startups alike. While there are numerous examples of how CSR efforts have improved corporate profitability, the two don’t always go hand in hand. In fact, a recent study found that CSR […]
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Last week, the Internet and social media exploded with criticism of United Airlines for forcefully removing a 69-year old Dr. David Dao from United Express Flight 3411. Passengers captured the entire episode on smartphones and the videos went viral. Irate consumers vowed to boycott the airline, the unfortunate passenger is pressing charges and a problem that […]
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Technological globalization and social media are making the world increasingly connected. But as Facebook’s founder Mark Zuckerberg recently asked in a 5,700-word letter, “Are we building the world we all want?” “Progress now requires humanity coming together not just as cities or nations, but also as a global community,” wrote Zuckerberg. Facebook is the largest […]
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Stakeholders are increasingly aware of where companies stand on larger social issues affecting the world and are requiring the businesses they support to become responsible corporate citizens. What’s more, new media is empowering consumers and employees to engage in conversations with brands about their purpose and that, in turn, is transforming the role of […]
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At this year’s Super Bowl, Budweiser aired a commercial called “Born the Hard Way” that not only showcased its longstanding history of crafting beer in America, but also prompted discussion about cultural issues larger than the industry or brand itself. The short film highlighted co-founder Adolphus Busch’s journey to America and how he first received unwelcoming […]
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We First is the belief that we must use business to look after others as well as we care for ourselves. It stands in contrast to the Me First thinking that allows business to serve the interests of too few, to damage our planet, and to risk the well-being of future generations. It is a […]
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