As businesses everywhere confront the realities of doing business in the twenty-first century, there is an increasing recognition of the need for shared value—a way of doing business that creates financial success in harmony with societal benefits. Unfortunately as you know no doubt already know, businesses typically live in competition with one another and exist […]
Read MoreLeadership
Over the last 48 hours much has been made of the stark contrast in performances at the first Presidential debate by the press, pundits and public across America and around the world. As one commentator aptly stated, watching the debates was like was witnessing two separate conversations taking place at the same time. Issues aside, […]
Read MoreWebinar (free) by Sekou Andrews – Tuesday, September 27, 2016 With the proliferation of social media channels that give us so many ways to reach our audience and inspire them to share our content, we often overlook the essential ability to tell and sell a compelling story on our feet. Whether you’re a marketer pitching to […]
Read MoreWe are only halfway through 2016 and it has already become a year in which politics in the U.S. and United Kingdom has thrown serious doubt about what the future will look like. In the U.S. Presidential race, Senator Bernie Sanders and Donald Trump have represented in very different ways, an impatience with politics as […]
Read MoreOne of the hardest things for marketers to do is to get leadership buyoff around purpose. Here are 5 key steps to helping you get leadership to care about purpose.
Read MoreWhile many brands bemoan the fact that they now have to reach consumers across multiple social media channels, the wisest brands recognize this as an opportunity to inspire the people that buy their products to share their brand story and build their business. What these brands realize is that consumers want to work with brands […]
Read More