We First provides consulting and training to help companies tell the story of their good work in ways that build their business
“The more things change, the more they need to stay the same. You need to be very clear as to how you communicate your purpose to your customers” Simon Mainwaring
“The more things change, the more they need to stay the same. You need to be very clear as to how you communicate your purpose to your customers” Simon Mainwaring
Read MoreHow do brands build or maintain a leadership position within their customer community? How do brands consistently engage and inspire audiences? What can brands do to shape culture, shift behavior and ultimately contribute to bettering our world? The domain of inspired activism is no longer restricted to non-profits and NGO’s, but has moved into the …
Read MoreOne of the hallmarks of 2015 was the series of high-profile brand scandals. Most notable included the VW diesel emissions scandal, the FIFA leadership bribery controversy, and the demise of Turing Pharmaceuticals at the hands of its CEO, Martin Shkreli. In all cases, the brands in question failed to recognize the heightened transparency and accountability …
Read MoreChallenges and Opportunities. When it comes to social branding there are two key challenges. First, a company must have a clear definition of its brand and an authentic desire to have a positive impact on the world. For many brands this could a challenge as motives and marketing have become so fractured and there also …
Read MoreThe climate change agreement reached in Paris this month has been met with a predictable blend of celebration and criticism from both sides of the debate. In fairness to critics the terms of the agreement are yet to be finalized and must overcome significant domestic obstacles among the signatories in terms of ratcheting down pollution. …
Read MoreAnother week, another vlog. This week it’s all about how to use language persuasively in a way that defines your business and core values. We need to make sure though that our language in time evolves with our business models so that we can relate to our clients and the marketplace at large as effectively …
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