Leadership

July 1, 2014 by Simon Mainwaring

These days many companies are making efforts to put mindful and sustainable business practices into action. Yet despite daily stories of consumer activism, many still ask the important question: Does caring convert into action when it comes down to a buying decision? New data from Google and Nielsen find that the answer is yes, and […]

June 27, 2014 by Simon Mainwaring

The IPO of GoPro this week was an enormous success with the share price jumping 36 percent from its 24-dollar début. This is yet another successful milestone for a company that has gone from strength to strength under the guidance of its self-made billionaire founder, but while many point towards the brand’s over-the-top videos as the …

June 20, 2014 by Simon Mainwaring

When Elon Musk announced last week that he would open source Tesla’s valuable intellectual property he commanded great attention across the auto industry and the private sector. Not only did he do something profoundly counterintuitive in terms of the traditional self-serving interests of a company discharging its fiduciary duty to shareholders, but he also demonstrated a …

April 24, 2014 by Simon Mainwaring

Sustainability is an ever-evolving conversation that is becoming increasingly sophisticated in the demands it places on brands. For instance, several decades ago it was considered a competitive advantage to be called a green company, yet after more and more brands co-opted this message it lost its meaning. Today, with so many large corporations making significant …

April 22, 2014 by Simon Mainwaring

On Monday, Apple launched a new ad outlining its environmental responsibility. In doing so, Tim Cook firmly placed his imprimatur of the future of Apple, going so far as to provide the voiceover for the ad himself just as Steve Jobs had done for an early version of ‘Here’s to the Crazy Ones’. Tim Cook …

April 17, 2014 by Simon Mainwaring

Under the leadership of Aaron Sherinian, VP of Communications & Public Relations at the UN Foundation and We First ’13 speaker, the UN Foundation has become known for its deep understanding of social storytelling and cross-industry collaboration. Here are four lessons from Aaron on how to inspire people around the globe to actively support your …