The world’s largest food chain has been facing internal challenges when it comes to corporate purpose. While McDonald’s has taken concerted efforts over the last several years to address sustainability issues like packaging, climate resiliency, and emissions reductions targets, it’s in hot water in regards to social responsibility. McDonald’s workers recently held a strike […]
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Listen to my thoughts on how Samsung can best navigate its way through this costly product & PR crisis on the BBC World Service Newshour, beginning at 30:11. Image via Flickr courtesy of user TechStage at https://flic.kr/p/oXmSoZ.
Read MoreAnnouncing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing so quickly. That’s why we put together a very special, annual 2-day training event where […]
Read MoreVine was launched way back in January of 2013, and since then its popularity has exploded across the social world. By April it had become the most downloaded app in the iOS store. What started as a fun and exciting way to share six-second videos with friends and family became a potential sleeper hit for […]
Read MoreOne of the constant themes of my blog posts over the last year has been the need to cop-create content for your brand with your community. One great example is You Tube sensation, ‘Epic Rap Battles’. Here’s just one example of their videos (apologies for the ad up front). The way it works is simple. […]
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