Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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http://www.youtube.com/watch?v=Gf5nRfL9_78 Each week the We First blog reaches out to an industry professional to provide insights into different aspects of branding or storytelling, and to highlight different strategies for social change. This week our guest is Chuck Carey of Troika which is one of Hollywood’s top creative branding and design firms. SM:  Hi, I’m Simon […]

http://www.youtube.com/watch?v=Gf5nRfL9_78 Each week the We First blog reaches out to an industry professional to provide insights into different aspects of branding or storytelling, and to highlight different strategies for social change. This week our guest is Chuck Carey of Troika which is one of Hollywood’s top creative branding and design firms. SM:  Hi, I’m Simon …

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I recently had the pleasure of speaking at the Utenti Pubblicita Associati (UPA) conference in Milan where the theme was the future of language and its role in shaping advertising. The other presenters were UPA President, Lorenzo Sassoli de Bianchi, and Paris Kafantaris, VP for Babycare in Western Europe at Proctor and Gamble. The former’s …

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For those at the seminar who want further information, or for those who couldn’t make it, here are a synopsis, a list of key points and links to the case studies that I mentioned in my seminar at Cannes today. SYNOPSIS: The advertising world is reeling from change – and it’s not just because they …

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