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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Non-profits

May 15, 2017 by Simon Mainwaring

In today’s world, urbanization and the rising costs of developing resilient cities — let alone natural crisis mitigation, reducing poverty, and improving health care — exceed the financial capacity of governments and charities. Thus, partnerships between brands, non-governmental institutions and public sector organizations can scale positive change. Akzo Nobel’s Human Cities Coalition (HCC) brings governments, NGOs, […]

In today’s world, urbanization and the rising costs of developing resilient cities — let alone natural crisis mitigation, reducing poverty, and improving health care — exceed the financial capacity of governments and charities. Thus, partnerships between brands, non-governmental institutions and public sector organizations can scale positive change. Akzo Nobel’s Human Cities Coalition (HCC) brings governments, NGOs, …

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Filed Under: Globalization, Non-profits, Sustainability Tagged With: Akzo Nobel, Arcadis, Dutch Ministry of Foreign Affairs, Global Brand Initiative, Human Cities Coalition, International Finance Coalition, NGOs, Paris Climate Agreement, Reina Bujis, Sheela Patel, Shelter Program, Slum Dwellers International, Sustainable Development Goals, UN-Habitat, World Bank

August 22, 2016 by Simon Mainwaring

    Watching the Olympics over the past week, I’ve found myself caught between two allegiances—as a newly minted American I’ve been rooting for the stars and stripes while still pulling for my native Australia. But there’s another team that’s also very close to my heart, and that’s #TeamRefugee. Seeking a better life for herself …

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Filed Under: Community, Globalization, Government, Non-profits Tagged With: #TeamRefugee

March 8, 2016 by Simon Mainwaring

Charity: water is not only synonymous will a deep and personal commitment to improving the lives of millions of people through access to clean water, but they are also highly respected as one of the most effective social storytellers in both the non-profit and for profit categories. Throughout their community outreach campaigns – from ‘Donating …

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Filed Under: Non-profits, Philanthropy, Purpose, Videos, We First Tagged With: charity water, Doing Good, Future, VR

January 5, 2016 by Simon Mainwaring

As we head into the new year, we wanted to leave you with ten reasons to feel optimistic about 2016 and about business as a force for good. Let it roll!

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Filed Under: Community, CSR, Non-profits, Optimism Tagged With: brand advocacy, climate change, COP21, Doing Good, Philanthropy

September 18, 2014 by Simon Mainwaring

There is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in Los Angeles. Chris leads a global team of thought leaders focused on the areas of social business and digital experience. …

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Filed Under: Brands, Causes, Community, Conferences, Consumers, CSR, Innovation, Leadership, Non-profits, Philanthropy, Purpose, Sustainability, Technology, Thinking, We First Tagged With: branding, Brands, Business, Community, Consumers, CSR, Future, Inspiration, leadership, Marketing, non-profits, Philanthropy, purpose, seminar, social branding, social business, Social change, social good, sustainability

September 10, 2014 by Simon Mainwaring

Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing so quickly. That’s why we put together a very special, annual 2-day training event where …

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Filed Under: Brands, Causes, Community, Conferences, CSR, Leadership, Media, Non-profits, Purpose, Sustainability, Thinking, Values Tagged With: branding, Brands, Business, Causes, Coca Cola, CSR, Facebook, IBM, Marketing, non-profits, Nutiva, Participant Media, Patagonia, purpose, seminar, social branding, social business, Social change, sustainability, unilever, Values, We First

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