Non-profits

September 23, 2010 by Simon Mainwaring

Today I’m speaking at Images and Voices of Hope, a gathering at Peace Village in the Catskills. The mountains are breathtaking but so is the ambition of the conference. It’s true we live in challenging times. There are so many concurrent global crises, governments around the world riddled with debt and philanthropies are so stretched. […]

August 27, 2010 by Simon Mainwaring

One of the most encouraging and exciting applications of social gaming is the ability to leverage its massive popularity to generate contributions to causes and humanitarian crises. We saw this in January this year when Zynga created limited edition items in FarmVille, FishVille, Mafia Wars and Zynga Poker that were purchased by users from 47 […]

June 23, 2010 by Simon Mainwaring

There’s no simple way to characterize the Cannes Advertising Festival so far this year, but there are a few phrases that keep coming up that are a guide. One is brand purpose (which I spoke about in my social media seminar with Alec Ross), another is ‘doing good’ and a third is ‘community’. These three concepts […]

June 21, 2010 by Simon Mainwaring

Here’s a link to five minutes of video from my seminar yesterday with Alec Ross from the U.S State Dept.. The topic was: ‘The How of Social media: Make or Break Lessons in Today’s Most Powerful Instrument of Change’. Plus a synopsis of the talk with hyperlinked case studies can be found here. Thank you again […]

April 15, 2010 by Simon Mainwaring

“It is not about what makes you/me feel good, it is about doing something for the people that at the moment have nothing.” Jayson Bryant, Gianpaolo Grazioli. I recently had the pleasure of meeting Jayson Bryant, one of the great people behind this year’s most delicious outreach for Haiti – Charity Sorbet. The Winevault and Giapo are fundraising […]