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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Non-profits

May 9, 2013 by Simon Mainwaring

In 2008 Bill Gates told the World Economic Forum that governments and philanthropies could no longer meet the needs of the world’s problems. He called on companies to accept greater responsibility to develop solutions to the massive problems that endlessly plague our planet, and to take on projects of “creative capitalism.” Many people didn’t know […]

In 2008 Bill Gates told the World Economic Forum that governments and philanthropies could no longer meet the needs of the world’s problems. He called on companies to accept greater responsibility to develop solutions to the massive problems that endlessly plague our planet, and to take on projects of “creative capitalism.” Many people didn’t know …

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Filed Under: Capitalism, CSR, Globalization, Government, Non-profits, Philanthropy, Purpose

April 15, 2013 by Simon Mainwaring

Each year we discover new ways in which social media can help give voice to those without support and help create a more just and equitable world. One such opportunity has arisen in the Congo where self-taught musicians playing hand-made instruments  have given peace a voice  and inspired the creation of a new non-profit called …

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Filed Under: Causes, Creativity, Non-profits, Social Tagged With: non-profits, purpose, Social media

November 19, 2012 by Simon Mainwaring

The re-election of President Obama was historic on many levels including the release of his record-setting acceptance tweet, ‘Four more years,’ accompanied by a photo of him hugging, First Lady Michelle Obama. While much of the press has focused their attention on the sheer volume of Twitter retweets and Facebook Likes, this image contains a …

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Filed Under: Brands, Causes, Future, Non-profits, Social, We First Tagged With: social branding, Social media, We First

November 18, 2012 by Simon Mainwaring

This is such an exciting week as We First launches for the first time ever it’s Social Branding Blueprint that To that end We First has just launched for the first time ever its Social Branding Blueprint with a VERY SPECIAL OFFER FOR THE NEXT 72 HOURS ONLY. The Blueprint is a step-by-step training program …

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Filed Under: Brands, Capitalism, Consumers, Facebook, Future, Leadership, Non-profits, Purpose, Social, Thinking, We First Tagged With: social branding, social good, Social media, We First

November 15, 2012 by Simon Mainwaring

Imagine the business you could build… The bigger stages you could speak on… The thousands of extra people you could train… The countless word of mouth referrals… The companies, projects and customers you could serve… …if you got the same marketing support as the top brands in the world. That’s why today – for the first …

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Filed Under: Advertising, Brands, Consumers, Future, Leadership, Non-profits, Purpose, Social, We First Tagged With: social branding blueprint, Social media, We First

September 25, 2012 by Simon Mainwaring

Beth Kanter and Katie Delahaye Paine have written a book that is the essential 21st-century guide for non-profits using social media. Kanter, a long-time thought leader in the non-profit field, and Paine, a leader in measurement for organizational communications have combined their formidable skills to provide concrete case studies and actionable advice as to how …

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Filed Under: Books, Causes, Non-profits, Social Tagged With: Bath Kanter, Katie Paine, non-profits, Social media

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