Non-profits

May 30, 2011 by Simon Mainwaring

For the past three years I have examined how brands and consumers practice capitalism, with the goal of helping our consumer society become a perpetual motor of prosperity for all. When I first began, I had no idea how much inquiry was being done in this area. But I quickly I discovered that many respected […]

May 26, 2011 by Simon Mainwaring

In my last post, I explained that We First is not an idea anyone can own. It exists in the collective and serves as a platform on which to celebrate the efforts of others. It is also an idea that grows through collective support. Right now so many wonderful individuals, social entrepreneurs, non-profits leaders and […]

May 24, 2011 by Simon Mainwaring

We First is not an idea anyone can own. It exists in the collective and serves as a platform to celebrate every brand, advertising agency, social entrepreneur, non-profit and concerned citizen that chooses to serve the interests of others as well as themselves. With that in mind, here is an explanation of the inspiration behind […]

May 19, 2011 by Simon Mainwaring

iCAREweCARE combines two of the most powerful forces for social change today – social media and a new generation of inspiring social entrepreneurs. Founded by 17-year old, Priyanka Jain, iCAREweCARE is the first student-led non-profit to leverage social technology for social good. Their mission is to create a globally aware, socially responsible, and action oriented […]

May 2, 2011 by Simon Mainwaring

As the business marketplace moves closer towards being a comprehensive social experience, the onus falls upon brands to be more defined in terms of what they stand for, their core values and how they communicate them to their community of customers. While that may sound simple it’s very complicated to execute. Here’s why: In a […]

April 25, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=q8xd0wV6Peo SM: Hi I’m Simon Mainwaring, and I’m here at the Flagship store of Patagonia HQ in Ventura, California. I have a special guest here today: Rick Ridgeway, who is the VP for Environmental Initiatives. I’m super excited to talk to him about a new project that he just announced that is potentially transformative for […]