Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Non-profits

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httpv://www.youtube.com/watch?v=P7I6Q3IbHac Last week at the SXSW conference in Austin, Texas,  I had the pleasure of meeting Blair Cobb, the Director of AOL Cause Marketing. Their new AOL365 program is exactly the type of for-profit and non-profit partnership that I describe in We First as a critical path to a more sustainable and prosperous future. Blair […]

httpv://www.youtube.com/watch?v=P7I6Q3IbHac Last week at the SXSW conference in Austin, Texas,  I had the pleasure of meeting Blair Cobb, the Director of AOL Cause Marketing. Their new AOL365 program is exactly the type of for-profit and non-profit partnership that I describe in We First as a critical path to a more sustainable and prosperous future. Blair …

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The We First concept refers to the intimately connected global community that we now live in. But it also refers to a community of  brands, cause-marketers, social entrepreneurs and regular people all around the world who have individually committed to driving social change. Every individual effort deserves to be celebrated because each serves as a permission …

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Much has been written about Groupon’s PR missteps at the Superbowl over the last two days. Their three ads (representing a $3 million ad buy) poked fun at celebrity-endorsed PSAs for endangered whales, the Brazilian rainforest, and Tibet. The ads were variously described as in bad taste or simply poor communications because they failed to mention that Groupon …

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httpv://www.youtube.com/watch?v=Q-nWKaCZBjQ Visit www.wefirstbook.com Hi, I’m Simon Mainwaring. Thanks for your time and your support of my blog. Over the last two years we’ve been looking at a few really important questions. How does the economy recover? How does your company keep growing? How do we improve the lives of millions of people suffering around the …

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The need to scale positive social change is immediate and pressing. Too many men, women and children around the world are suffering, often needlessly, because they’re not getting the help they need. At the other end of the prosperity equation, donations to worthy causes suffer from the high costs of marketing, donor fatigue and successive …

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httpv://www.youtube.com/watch?v=hTlrSYbCbHE The Declaration of Human Rights portrayed in this video is what each of us hope for in life. Specifically, it is what the organisation Falling Whistles, founded by Sean Carasso, is working to bring to the people of the Congo. The Democratic Republic of Congo is home to the world’s deadliest war since WWII. Over …

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