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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Optimism

March 23, 2018 by Simon Mainwaring

On the heels of a highly publicized celebration of women at the Oscars, many brands leveraged a loud voice celebrating the future of females on International Women’s Day. Let’s take a look at how 5 leading national and international companies aligned and activated their brands in conjunction with this global cultural moment. Each provides powerful […]

On the heels of a highly publicized celebration of women at the Oscars, many brands leveraged a loud voice celebrating the future of females on International Women’s Day. Let’s take a look at how 5 leading national and international companies aligned and activated their brands in conjunction with this global cultural moment. Each provides powerful …

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Filed Under: Brands, Community, Optimism Tagged With: brand leadership, Female, International Womens Day, Womens Day

August 31, 2016 by Simon Mainwaring

Everyday, women are bombarded with thousands of messages both explicit and implicit about how they look, and more often than not, how they can look better to presumably feel better. From the covers of celebrity tabloids, to “how-to” videos on YouTube, to a galaxy of social posts, and everywhere else in the media, it’s a …

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Filed Under: Optimism, Purpose, Values Tagged With: Brand Empowerment, Dove, employee engagement

January 5, 2016 by Simon Mainwaring

As we head into the new year, we wanted to leave you with ten reasons to feel optimistic about 2016 and about business as a force for good. Let it roll!

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Filed Under: Community, CSR, Non-profits, Optimism Tagged With: brand advocacy, climate change, COP21, Doing Good, Philanthropy

April 8, 2014 by Simon Mainwaring

In Give and Take: A Revolutionary Approach to Success, Wharton Professor Adam Grant examines the correlation between personal contribution and professional productivity within large organizations. In doing so, Grant examines an issue at the heart of the future of business: how to inspire employees to bring their best and full selves to work in ways …

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Filed Under: Causes, Optimism, Purpose, Thinking, Values Tagged With: brand advocacy, employees, gamification

October 3, 2012 by Simon Mainwaring

With less than thirty-five days until this year’s Presidential election and early voting already underway, tonight’s debate represents a critical opportunity for both candidates to determine the outcome of the election. This is more than an issue of timing. The proliferation of citizen media, and especially social media, has given potential voters more information and …

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Filed Under: Brands, Community, Consumers, Economy, Future, Government, Optimism, Social

March 5, 2012 by Simon Mainwaring

Every corporation, start-up and non-profit faces multiple challenges today, most pressing of which is the pace of changing technology. But just as important is the ability to imagine what possibilities new mobile, gaming and social technologies all unlock for your business, brand and social impact. With this challenge in mind, I wanted to share three …

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Filed Under: Advertising, Brands, Future, Mobile, Optimism, Other, Purpose, Social, Thinking Tagged With: Advertising, Future, Social media, Technology

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