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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Optimism

November 5, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=u5gqoYkL8To Every so often an idea comes along that stops you in your tracks. sOccket did this for me (great name too – so smart and simple). It’s an incredible demonstration of the power of a simple idea, of the collision between science and sport, of the application of minds to mending hearts. One part […]

httpv://www.youtube.com/watch?v=u5gqoYkL8To Every so often an idea comes along that stops you in your tracks. sOccket did this for me (great name too – so smart and simple). It’s an incredible demonstration of the power of a simple idea, of the collision between science and sport, of the application of minds to mending hearts. One part …

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Filed Under: Advertising, Brands, Causes, Community, Creativity, Future, Optimism Tagged With: Creativity, Harvard, Nike, Soccket

October 27, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=tklFJzRLxyU Sometimes the transformative effects of social media need to be seen to be believed. Yet often they don’t look like a P&L sheet or metrics report. Sometimes the most powerful demonstration of what social media can achieve is best read on the faces of people. ‘Help Portrait’ launched by Jeremy Cowart is one such …

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Filed Under: Advertising, Brands, Capitalism, Community, Consumers, Optimism, Social, Values

September 19, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=5s-_B2chN5w I recently had the great privilege of participating in a public forum on how media – including social media – can be used to forge cultural bridges. Our hosts, the Levantine Center, just released this video of the discussion, and in light of the continued debate over the proposed mosque five blocks from Ground …

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Filed Under: Community, Future, Globalization, Optimism, Social, Thinking

June 21, 2010 by Simon Mainwaring

Here’s a link to five minutes of video from my seminar yesterday with Alec Ross from the U.S State Dept.. The topic was: ‘The How of Social media: Make or Break Lessons in Today’s Most Powerful Instrument of Change’.  Plus a synopsis of the talk with hyperlinked case studies can be found here. Thank you again …

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Filed Under: Advertising, Capitalism, Causes, Community, Non-profits, Optimism, Philanthropy, Social Tagged With: Advertising, branding, Cannes Advertising Festival, Capitalism, Causes, Social media

May 19, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=Q1Oaj7ZXUxY I recently had the great pleasure of sitting down with Derrick Ashong – extraordinary musician, radio host and thought leader in the social change space. He shared his insights into how to reach younger audiences and what they want to hear. Derrick Ashong & Harpo Productions: SM: Derrick’s been doing some fantastic work with …

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Filed Under: Brands, Community, Optimism, Social, Values Tagged With: Derrick Ashong, Social media, youth market

May 9, 2010 by Simon Mainwaring

Jeff Jarvis wrote a great post yesterday about Facebook, privacy and the theme of his upcoming book – publicness. I can’t wait to read it – seriously, Jeff, write fast – as it provides much-needed clarity around the web’s hottest issue: privacy. Critical to his post was the distinction between the ‘private’ public (that’s the one …

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Filed Under: Community, Facebook, Optimism, Technology, Thinking, Twitter Tagged With: Community, Facebook, Future, Jeff Jarvis, privacy, Twitter

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