Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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This was an exciting week for We First, not just because of the book appeared on a Times Square billboard (huge thanks to PR Newswire for making this possible), but more because of what that represents. Like most authors, you write a book because you have ideas you want to share in the hope that […]

This was an exciting week for We First, not just because of the book appeared on a Times Square billboard (huge thanks to PR Newswire for making this possible), but more because of what that represents. Like most authors, you write a book because you have ideas you want to share in the hope that …

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Despite the wonderful work and contributions made by corporate foundations through their cause marketing campaigns, there is a fundamental obstacle that cause marketers must overcome if they hope to truly have the impact our world at scale and build the bottom-lines. This obstacle is the integration of purpose into their for-profit business model. Much like sustainability, for …

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I recently had the pleasure of joining Jen & Barb on their great web series: Mom Life. We talked a little about how a shopper can make a difference in building a better world using some on the new online and mobile tools available to them. This is especially important to Moms who already have …

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Like so many people, I’m reflecting today on the ten year anniversary of this tragic terrorist attack. So many families lost loved ones, so many first responders now suffer for their heroism, so many servicemen and women now sacrifice themselves so dearly for our safety, and so many people have lived in greater fear around …

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In We First I contend that purposeful engagement represents an enormous opportunity for brands in the social business marketplace. But exactly how does a brand do this? And in what ways can they engage their employees so that they not only earn goodwill with their customers, but also inspire their employees to promote their companies …

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Today is launch Day for We First. I am so proud to be a part of the conversation that is allowing brands and consumers to make a bigger positive impact on the world and to find greater fulfillment themselves. This launch film is the ultimate expression of We First. It was made possible by the …

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