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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Philanthropy

January 23, 2012 by Simon Mainwaring

We’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose from, and your time and resources are so precious, that it’s important to know why this […]

We’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose from, and your time and resources are so precious, that it’s important to know why this …

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Filed Under: Advertising, Brands, Capitalism, Causes, Community, Conferences, Consumers, Creativity, Economy, Facebook, Future, Leadership, Mobile, Non-profits, Optimism, Other, Philanthropy, Purpose, Social, Technology, Thinking, Twitter, Values, We First Tagged With: branding, carol cone, Marketing, Robert Tercek, social branding, social business, social good, social marketplace, Social media, We First, We First Social Branding Seminar

January 18, 2012 by Simon Mainwaring

I wanted to share this video with you that features David Kirkpatrick, the author of The Facebook Effect, talking about the impact of social tools and technology on the way consumers and citizens around the world are demanding change. He does a wonderful job of articulating how the internet has heightened awareness around the world of …

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Filed Under: Causes, Community, Consumers, Economy, Facebook, Future, Globalization, Government, Leadership, Mobile, Non-profits, Optimism, Other, Philanthropy, Purpose, Social, Technology, Thinking, Twitter, Values Tagged With: david kirkpatrick, Facebook, social good, Social media, social technology, Twitter

November 14, 2011 by Simon Mainwaring

Making the business case for doing good is absolutely critical to meaningful shift in corporate behavior to address our current economic crises and build a better world. fortunately that is easier than ever thanks to great new research and resources being made available by like-minded institutions. 1. The first resource I want to share is the …

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Filed Under: Advertising, Brands, Capitalism, Causes, Consumers, CSR, Future, Non-profits, Philanthropy, Purpose, Social, Thinking, We First Tagged With: branding, Consumers, social good, Social media

November 9, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=xbaKz_nAYOo I recently had the chance to explore an interesting perspective on social media – that of Shireen, who as a member of the Brahma Kumaris at Peace Village in the Catskills, who provided invaluable insights into a more spiritual perspective on social technology. SM:  Hi I’m Simon Mainwaring, and I’m hear at IVOH at Peace Village …

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Filed Under: Causes, Community, Philanthropy, Purpose, Social, Technology, Values, We First Tagged With: Causes, Community, Online communities, Social media, Technology, Values, We First

October 31, 2011 by Simon Mainwaring

Today I wanted to write about the relaunch of BrandKarma, which I have mentioned before as one of the examples of platforms that empower customers to be mindful consumers, and therefore help to create a private sector that also functions as a third pillar of social change in support of government and philanthropy. Its site …

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Filed Under: Advertising, Brands, Causes, Community, Consumers, CSR, Future, Philanthropy, Purpose, Social, We First Tagged With: Advertising, Brands, Causes, Community, Consumers, CSR, Future, Online communities, Social change, Social media, We First

October 24, 2011 by Simon Mainwaring

I finally had the chance to visit Google, a business, brand and creative powerhouse I have admired for years. I spoke there about We First as part of their authors series. Everyone was super gracious and I now understand why it’s such a desirable place to work. They really do everything they can to inspire …

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Filed Under: Advertising, Books, Capitalism, Causes, Community, Consumers, Economy, Future, Globalization, Non-profits, Optimism, Philanthropy, Purpose, Social, Technology, Thinking, Values, We First Tagged With: Capitalism, Google, Social media, We First

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