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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Philanthropy

October 19, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=C_yg02dWvkQ I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a link to Mark’s great slideshare presentation. SM: Hi, I’m Simon Mainwaring and I’m here […]

http://www.youtube.com/watch?v=C_yg02dWvkQ I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a link to Mark’s great slideshare presentation. SM: Hi, I’m Simon Mainwaring and I’m here …

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Filed Under: Advertising, Books, Brands, Causes, Community, Future, Leadership, Optimism, Philanthropy, Social, Values, Videos, We First Tagged With: Advertising, Brands, Causes, Community, Future, non-profits, Social change, Values, We First

September 20, 2011 by Simon Mainwaring

Mashable Slides View more presentations from Simon Mainwaring I had the real pleasure of speaking at Mashable Social Good yesterday. It was a hugely inspiring day with great presentations by Ted Turner of Turner Enterprises,  Alec Ross from the State Department, Scott Harrison of charity:water, David Armano of Edelman, Howard Buffett of the Howard Buffett …

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Filed Under: Brands, Capitalism, Causes, Community, Consumers, Economy, Future, Mobile, Non-profits, Optimism, Philanthropy, Purpose, Social, Thinking, We First Tagged With: Capitalism, contributory consumption, Global Brand Initiative, Mashable, Social media

September 15, 2011 by Simon Mainwaring

I recently had the pleasure of joining Jen & Barb on their great web series: Mom Life. We talked a little about how a shopper can make a difference in building a better world using some on the new online and mobile tools available to them. This is especially important to Moms who already have …

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Filed Under: Brands, Consumers, Future, Other, Philanthropy, Social, We First Tagged With: Brand Karma, Capitalism, Good Guide, shoppong, Social media, We First

September 13, 2011 by Simon Mainwaring

http://youtu.be/PY-mboZkhD0 Al Gore, the former vice-president of the United States and a force behind the climate change debate and the film An Inconvenient Truth, has just announced a 24- hour worldwide presentation called “24-Hours of Reality” to combat the country’s growing disbelief that man’s actions are dramatically shaping the planet’s climate. Gore aims to enlist …

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Filed Under: Brands, Causes, Community, CSR, Economy, Future, Leadership, Optimism, Philanthropy, Purpose, Social, Thinking, Values, We First Tagged With: Brands, Causes, Community, CSR, Future, Online communities, Social change, Values, We First

August 25, 2011 by Simon Mainwaring

This September marks the fifth anniversary for charity: water, and I’ve had the priviledge of knowing some of the people involved in the organization for much of that time. I first met its founder, Scott Harrison when he was out here speaking in Los Angeles 3 years ago. He was incredibly unassuming in his manner …

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Filed Under: Brands, Causes, Community, Future, Non-profits, Optimism, Philanthropy, Purpose, Thinking, Values, We First Tagged With: Brands, Causes, charity water, Community, Future, non-profits, Paull Young, Scott Harrison, Social change, Social media, Technology, Values, We First

August 12, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=_0FNtp_a5-c Yesterday I had the pleasure of meeting Blake Canterbury, founder of BeRemedy.org, which is a smart new idea for using social media to enlist community support to solve problems within that community. here’s what he had to share. SM: Blake, real pleasure to meet you. Tell us, what is BeRemedy? BC: BeRemedy is the …

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Filed Under: Brands, Causes, Community, Consumers, CSR, Economy, Future, Leadership, Non-profits, Optimism, Philanthropy, Purpose, Social, Thinking, Values, We First Tagged With: Brands, Causes, Community, Consumers, CSR, Future, non-profits, Social change, Social media, We First

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