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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Philanthropy

September 23, 2009 by Simon Mainwaring

For the last few weeks I’ve been working on the Entertainment Industry Foundation’s ‘I Participate’ campaign. Having worked with several non-profits, I’ve found they face a similar challenge. While raising awareness for a cause, issue or initiative was vital, getting people to actually do something was the real challenge. It’s been my experience that raising […]

For the last few weeks I’ve been working on the Entertainment Industry Foundation’s ‘I Participate’ campaign. Having worked with several non-profits, I’ve found they face a similar challenge. While raising awareness for a cause, issue or initiative was vital, getting people to actually do something was the real challenge. It’s been my experience that raising …

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Filed Under: Non-profits, Philanthropy, Social Tagged With: Global Green, non-profits, Social media

September 11, 2009 by Simon Mainwaring

Over the last few weeks I’ve had the privilege of working as Creative Director on the Entertainment Industry Foundation’s ‘I Participate’ campaign. Mayor Bloomberg launched it yesterday in Times Square and the first ad featuring the First Lady Michelle Obama and Dr. Biden aired on Good Morning America this morning. It was truly a team …

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Filed Under: Brands, Non-profits, Philanthropy Tagged With: IParticipate, non-profits, Social change, Viral marketing

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