Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Purpose

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Just like a successful band must integrate melody, harmony, and rhythm to create great music, a company must integrate leadership, team building, and time management to achieve success. As music legend, Freddie Ravel says, “The structure of music is the structure of success.” Known as the #1 chart-topping Harmonics Maestro for Santana, Madonna, and Earth, […]

Just like a successful band must integrate melody, harmony, and rhythm to create great music, a company must integrate leadership, team building, and time management to achieve success. As music legend, Freddie Ravel says, “The structure of music is the structure of success.” Known as the #1 chart-topping Harmonics Maestro for Santana, Madonna, and Earth, …

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With companies of all types facing a perfect storm of social tech, social crises, and customer activism, there’s no question that how quickly your company responds to these challenges will determine whether you survive or lead the future. But how can your message stand out in this crowded, digital world? And how do you convince the naysayers …

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There’s s a very special partnership underway this August that shows you just how powerful civil society and business collaborations can be. It’s a combined effort by Walgreens, the United Nations Foundation, and Shot@Life to give the children in the developing world the vaccinations that they need to prevent life-threatening diseases. At its heart, it’s …

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It’s that time of year again: the SXSW Panel Picker is live and the session I look forward to presenting is called “The New Breed of Brands That Will Lead the Future.” With companies of all types facing a perfect storm of social crises, social technologies and customer activism, this session will come at the …

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The future of profit is purpose. We say this often at We First, but this is something Steve Jobs understood so well, almost 20 years ago. Always a visionary, Jobs was already living in Marketing 3.0 where marketing is about meaning, values, and legacy. In this classic video, Jobs talks about his experience of how …

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“Nothing seems more obvious to me that a product or service only becomes a brand when it is imbued with profound values that translate into fact.” – Richard Branson, Founder of Virgin Group From F500s to startups, we see brands of all sizes and across all industries make the same critical mistake: They don’t know …

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