Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Purpose

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2011 has been distinguished by dramatic citizen activism in the United States and around the world. Perhaps largest in public consciousness are the Arab Spring revolutions that continue to transform the political landscape in the Middle East, and the homegrown Occupy Wall Street movement spreading around the world protesting economic inequality. Each is significant in […]

2011 has been distinguished by dramatic citizen activism in the United States and around the world. Perhaps largest in public consciousness are the Arab Spring revolutions that continue to transform the political landscape in the Middle East, and the homegrown Occupy Wall Street movement spreading around the world protesting economic inequality. Each is significant in …

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Over the last several months we have witnessed the rise of the #OccupyWallStreet movement, both across America and around the world, and witnessed its tour of a familiar news cycle. At first, it was dismissed out of hand as a collection of rabble-rousers with no clear or unified intent. It was then re-characterized as a …

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When you watch this Google Zeitgeist video for 2011 it’s hard not to be struck by the sheer volume and impact of changes that have taken place this year. Equally hard to ignore is the breath and depth of human suffering playing out across the world. But rather than feeling dishearted, 2011 stands as a …

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One of the greatest challenges that every brand faces today is the distance between theory and execution. Between understanding and action. Between the study of marketing and Returns on Investment. This is not their fault. Not only is it hard enough to meet the demands of your business on a daily basis, but now social technology …

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Havas Media just came out with an insightful new report entitled, “Meaningful Brands For A Sustainable Future.” One of the most telling aspects of the report was how it revealed the often-overlooked punitive side of the social business marketplace.  Specifically, that means the growing awareness and capacity of consumers to punish brands for their duplicitous …

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Making the business case for doing good is absolutely critical to meaningful shift in corporate behavior to address our current economic crises and build a better world. fortunately that is easier than ever thanks to great new research and resources being made available by like-minded institutions. 1. The first resource I want to share is the …

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