Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Purpose

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This week I’ve been exploring how brands are bringing their marketing savvy, creativity and heart to bear on pressing social issues. One exciting new example is the annoucement by Buick and General Motors Foundation of the 1100 Buick Achievers Scholarship Program, including 100 outstanding students from across the U.S. who will each receive a scholarship of up […]

This week I’ve been exploring how brands are bringing their marketing savvy, creativity and heart to bear on pressing social issues. One exciting new example is the annoucement by Buick and General Motors Foundation of the 1100 Buick Achievers Scholarship Program, including 100 outstanding students from across the U.S. who will each receive a scholarship of up …

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I’m excited to share today a new downloadable We First manifesto that is kindly being published by 800ceoRead. It’s called ‘We First: How Brands and Consumers can partner to Build a Better World.’ My hope is that the manifesto can read as many CEO’s and business leaders as possible to help make the case for …

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In We First I contend that purposeful engagement represents an enormous opportunity for brands in the social business marketplace. But exactly how does a brand do this? And in what ways can they engage their employees so that they not only earn goodwill with their customers, but also inspire their employees to promote their companies …

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One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start? Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace. …

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http://youtu.be/UYGqUeIfelg I recently had the great pleasure of chatting with Maril MacDonald, CEO of Gagen MacDonald, who is spear-heading a truly exciting new leadership program called, ‘Let Go and Lead.’ Any transformative shift in the way business must start with new leadership. Here’s what Maril had to share about the project. SM: Hi, I’m Simon …

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I recently had the great pleasure of chatting with Blake Mycoskie, founder of TOMS shoes about the expansion of his wonderful One for One concept to eyewear that has an equally inspiring and meaningful impact on the lives of others as TOMS shoes. Here’s what he shared about branding, giving and the personal satisfaction that comes …

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