Purpose

June 3, 2011 by Simon Mainwaring

Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace. Social media has impacted how they perceive their roles, how they organize themselves internally, how they communicate to the marketplace and how they interact with their customers. Some […]

May 30, 2011 by Simon Mainwaring

For the past three years I have examined how brands and consumers practice capitalism, with the goal of helping our consumer society become a perpetual motor of prosperity for all. When I first began, I had no idea how much inquiry was being done in this area. But I quickly I discovered that many respected […]

May 26, 2011 by Simon Mainwaring

In my last post, I explained that We First is not an idea anyone can own. It exists in the collective and serves as a platform on which to celebrate the efforts of others. It is also an idea that grows through collective support. Right now so many wonderful individuals, social entrepreneurs, non-profits leaders and […]

May 24, 2011 by Simon Mainwaring

We First is not an idea anyone can own. It exists in the collective and serves as a platform to celebrate every brand, advertising agency, social entrepreneur, non-profit and concerned citizen that chooses to serve the interests of others as well as themselves. With that in mind, here is an explanation of the inspiration behind […]

May 23, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=IiHwFBQwLow SM: Hi I’m Simon Mainwaring, and today I have the pleasure of sitting here with Guy Kawasaki, who’s tenth book, Enchantment, was a real revelation to me because what he did was to personalize and explain how brands need to humanize themselves in new ways in order to become an enchanting brand. Guy, thanks […]

May 19, 2011 by Simon Mainwaring

iCAREweCARE combines two of the most powerful forces for social change today – social media and a new generation of inspiring social entrepreneurs. Founded by 17-year old, Priyanka Jain, iCAREweCARE is the first student-led non-profit to leverage social technology for social good. Their mission is to create a globally aware, socially responsible, and action oriented […]