Purpose

April 20, 2011 by Simon Mainwaring

This morning charity: water launched their newest video, a 3-minute animation showing how Water Changes Everything. It’s both a demonstration of powerful storytelling around the critical issue of clean water for millions of people, and an inspiring example of how we can use social media to rally support for a cause by building a community […]

April 5, 2011 by Simon Mainwaring

Today I wanted to share with you a new book by Tim Sanders called Today We Are Rich. I first heard about Tim when he wrote his New York Times bestselling book, Love is the Killer App. Since then, I’ve known him to be an inspiring business leader and author and his latest book is …

March 6, 2011 by Simon Mainwaring

Many academics, authors and bloggers are taking a hard look at the practice of capitalism with a view to a more sustainable future that ensures prosperity for more people both here in the United States and around the developing world. This necessarily involves an examination of the private sector and the relationship between brands and …

March 4, 2011 by Simon Mainwaring

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized. Let me explain. There is …

February 28, 2011 by Simon Mainwaring

The We First concept refers to the intimately connected global community that we now live in. But it also refers to a community of brands, cause-marketers, social entrepreneurs and regular people all around the world who have individually committed to driving social change. Every individual effort deserves to be celebrated because each serves as a permission …

February 7, 2011 by Simon Mainwaring

As powerfully demonstrated by films such as Waiting for Superman and Race to Nowhere, the U.S. public school education system is in desperate need of greater support and new thinking. A mother of three young boys, Tania Mulry, 37, has taken this issue head on by developing an iPhone app that makes school fund-raising quick, …