Purpose

February 21, 2017 by Simon Mainwaring

While incorporating purpose into your brand can strengthen internal and external communities and create social and monetary value, it must be executed properly to yield the results you are looking for. A recent study found that shareholders could expect an estimated 3.5 percent increase in returns for companies that carry out corporate social responsibility and […]

February 6, 2017 by Simon Mainwaring

At this year’s Super Bowl, Budweiser aired a commercial called “Born the Hard Way” that not only showcased its longstanding history of crafting beer in America, but also prompted discussion about cultural issues larger than the industry or brand itself. The short film highlighted co-founder Adolphus Busch’s journey to America and how he first received unwelcoming …

January 31, 2017 by Simon Mainwaring

Millennials are coming of age and now make up the largest percentage of the U.S. population – which means they are set to make up an increasingly larger percentage of total individual investors – and this socially conscious generation is saying they want to support companies that strive for prosperity which means not just a …

January 26, 2017 by Simon Mainwaring

Conscious Capitalism, Inc. is a nonprofit organization dedicated to cultivating the practice of conscious business, entrepreneurship, and philanthropy. The Conscious Capitalism Chapter of Los Angeles serves as a valuable resource to local businesses as it celebrates and supports purpose-driven professionals seeking to better their community and the world as a whole. One way that CC-LA …

January 18, 2017 by Simon Mainwaring

The world’s most innovative brands, from small businesses to multinational corporations, are using purpose to not only guide long-term business strategy and create emotionally engaging ad campaigns, but also to foster employee and customer support, distinguish themselves as a force for good and increase the bottom line. As more companies find and promote their purpose, …

December 29, 2016 by Simon Mainwaring

With just a few days until we enter a new year, let’s take stock of some of the most pivotal movements, initiatives and events that shaped our 2016 – Here’s to the top 10 in Purposeful Brands: 1. Ben and Jerry’s Endangered Pints Iconic ice cream brand has made climate change real for consumers – …