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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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#SimonOnBrand

Purpose At Work: How Vita Coco Is Starting A COVID-19 Impact Movement

May 7, 2020 by Simon Mainwaring

While the coronavirus has devastated many industries, it has created even more demand for others. One of the positive things we are seeing is that these business leaders are stepping up and giving back. While this provides much needed help to society, it also results in consumer goodwill for corporate givers.  A brand demonstrating such […]

While the coronavirus has devastated many industries, it has created even more demand for others. One of the positive things we are seeing is that these business leaders are stepping up and giving back. While this provides much needed help to society, it also results in consumer goodwill for corporate givers.  A brand demonstrating such …

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Filed Under: #SimonOnBrand, Advertising, Brands Tagged With: Covid19, purpose, social impact, Vita COCO

September 10, 2019 by Simon Mainwaring

For this article I spoke with Cheryl Carrier, Executive Director of Ford Next Generation Learning.

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Filed Under: #SimonOnBrand, Community, Future Tagged With: Business Development, Education, Ford Motors

April 18, 2019 by Simon Mainwaring

Each year SAP holds its annual conference, SAPPHIRE, which is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and B2C services. Simon Mainwaring, We First Founder and CEO, was invited to participate as a global thought leader, which involved interviewing …

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Filed Under: #SimonOnBrand, Conferences, Leadership, Purpose Tagged With: conferences, series

February 12, 2019 by Simon Mainwaring

Much of the country looks to the Super Bowl each year not just as the pinnacle of the football season, but also as the high point in advertising. Given the costs associated with buying a Super Bowl ad, a tradition has been long established where brands apply their top creativity and resources to create an ad that will resonate with the millions of viewers.

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Filed Under: #SimonOnBrand, Advertising, CSR, Social

October 22, 2018 by Simon Mainwaring

Brands that position themselves as purpose-driven activists dedicated to using profits to further their mission carve out a competitive advantage amongst today’s conscious consumers. Lyft is an excellent example of a company distinguishing itself by building a brand around values as well as quality. The rideshare company is the second largest in the sector, controlling …

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Filed Under: #SimonOnBrand, Purpose, Values Tagged With: growth, lyft, rideshare, Uber

June 22, 2017 by Simon Mainwaring

I recently had the chance to speak at the ‘Better by Design’ CEO Summit in New Zealand and got to spend some time with Leland Maschmeyer, Chobani first Chief Creative Officer.  We took a few minutes to discuss how the company is reengineering its culture, its leadership within the industry, and its role in society at-large …

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Filed Under: #SimonOnBrand, Brands, Creativity, Purpose Tagged With: Better By Design, Chief Creative Officer, Chobani, Leland Maschmeyer

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