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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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February 12, 2019 by Simon Mainwaring

Much of the country looks to the Super Bowl each year not just as the pinnacle of the football season, but also as the high point in advertising. Given the costs associated with buying a Super Bowl ad, a tradition has been long established where brands apply their top creativity and resources to create an ad that will resonate with the millions of viewers.

Much of the country looks to the Super Bowl each year not just as the pinnacle of the football season, but also as the high point in advertising. Given the costs associated with buying a Super Bowl ad, a tradition has been long established where brands apply their top creativity and resources to create an ad that will resonate with the millions of viewers.

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Filed Under: #SimonOnBrand, Advertising, CSR, Social

November 20, 2018 by Simon Mainwaring

Today’s consumers are looking to support brands that make a positive impact in the world and enable them to live a better life. What’s more, the rapid pace of technological advancement coupled with highly competitive markets necessitates business innovation and brand differentiation. As a result, companies that provide mission-driven products and services shape consumer demand, …

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Filed Under: Innovation, Leadership, Purpose, Social Tagged With: Brand Growth, innovation, social impact, Toyota

November 16, 2018 by Simon Mainwaring

Purposeful leadership is paramount to driving long-term business success. Companies across the gamut – from Nike to Lyft to MOD PIZZA – are actively working to carve out a competitive advantage with their impact-driven brand story. There are myriad ways to leverage your business as a force for good. Finding the method to not only …

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Filed Under: Causes, Community, Purpose, Social Tagged With: corporate purpose, scale, social impact, the bar saves lives

October 9, 2018 by Simon Mainwaring

  The world’s largest food chain has been facing internal challenges when it comes to corporate purpose. While McDonald’s has taken concerted efforts over the last several years to address sustainability issues like packaging, climate resiliency, and emissions reductions targets, it’s in hot water in regards to social responsibility. McDonald’s workers recently held a strike …

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Filed Under: Media, Purpose, Social, Values Tagged With: corporate purpose, McDonalds, Sexual Harrasment, social impact

June 25, 2018 by Simon Mainwaring

Deloitte’s 2018 Global Human Capital Report, a survey of over 11,000 businesses with insights from top executives, demonstrates that more companies aim to transform themselves from traditional businesses into social enterprises. A social enterprise is described as “an organization whose mission combines revenue growth and profit-making with the need to respect and support its environment …

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Filed Under: Social, Sustainability Tagged With: branding, CSR, Cultural Conversations, Culture, Social Enterprise

April 24, 2017 by Simon Mainwaring

In today’s rapidly advancing digital world, gaining consumer loyalty and purchases requires more than smart branding and far reaching media. People are overwhelmed with advertisements and often block out non-relevant content. To inspire consumer engagement, brands must provide users with individually curated, timely, and valuable information on the right platforms. Essentially, the market is demanding …

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Filed Under: Consumers, Facebook, Innovation, Social Tagged With: @repairbot, AI, Amazon, AR/VR, Bext Holdings, Bext360, Brian Solis, f8 2017, Facebook, Inc., Kahuna, L'Oreal, Makeup Genius, Sameer Patel, Uber

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