Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social

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If you’re a speaker, author, trainer or consultant (as I am) you’re constantly thinking of ways to grow your customers and business with a limited budget and resources. Yet the social business marketplace and technology are changing so quickly it’s easy to feel anxious, stuck or overwhelmed. On top of that you have little time […]

If you’re a speaker, author, trainer or consultant (as I am) you’re constantly thinking of ways to grow your customers and business with a limited budget and resources. Yet the social business marketplace and technology are changing so quickly it’s easy to feel anxious, stuck or overwhelmed. On top of that you have little time …

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There’s no doubt social media opens up a lot of opportunity for small businesses, but it also creates a lot of questions. Where do you start? What should you do? The answer might surprise you. The smartest brands like Nike, Coca-Cola and Starbucks, don’t start with Facebook, Twitter or Instagram. They start with what story they …

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Brazil is fast becoming one of the world’s leaders in sustainability and socially responsible business. From November 6-8 – 2012 I’m heading Florianopolis in Brazil to keynote the Social Good Brazil – The Seminar, that unites thought leaders, business leaders and technology leaders around new ideas and actions for positive social change.  As an Australian I …

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Global viewership, life and death stakes, an historic moment – Red Bull masterfully combined all these ingredients to create a social and shared brand experience on a scale never seen before. While the live and post leap coverage focused on Felix the man and , no doubt, daredevil, let’s deconstruct the top ten features of …

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Social Media around the World 2012 (by InSites Consulting) from InSites Consulting Part 2 of a guest post by Steven Van Belleghem, author of The Conversation Company & The Conversation Manager. Part 1 is here. How to exploit all the possibilities of social media Here are the conclusions of our study of social media around the world. Our first conclusion …

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