Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social

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McDonald’s Canada recently used social media to provide answers to very tough questions from their customers. They did this in two ways, both of which are instructive of how a brand becomes more open, transparent and accountable. Firstly, they set up a website through which they will answer all customer questions. Not by an auto-response […]

McDonald’s Canada recently used social media to provide answers to very tough questions from their customers. They did this in two ways, both of which are instructive of how a brand becomes more open, transparent and accountable. Firstly, they set up a website through which they will answer all customer questions. Not by an auto-response …

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A powerful intersection of messaging and meaning is transforming the marketing landscape. As consumers demand greater social responsibility, transparency and accountability from brands, brands are making increasingly earnest efforts to be more meaningful to their customers lives on the basis of the good they do. But this is not without its perils. Commanding consumer attention …

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Nielsen ‘s Global Advertising Trends, Q1 2012 report was released revealing three key trends that will a profound impact on your business. 1. On the global level, the web is leading advertising growth. What’s more, the two categories that showed the smallest growth were the two mainstays of traditional media – television with only 2.8% growth …

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Branding for Good were kind enough to ask me a few questions about how you build a sustainable economy and business at the Sustainable Brands Conference in San Diego. I touch on the larger vision for how we can engage the entire private sector in scaling social change, the role we must play with our own businesses, and …

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Every month a raft of new apps appear to make your life easier. Fortunately, apps also appear to make the lives of others easier. And Charity Miles stands out for the way it makes giving seamless in one’s life. Here’s how it works. 1. The app allows an active person to choose which one of …

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